Brandwave

How popular isYETI in search?

In September 2026, there were an estimated 388K branded searches for YETI worldwide which is up 5.3% over the last 12 months. YETI holds 25.6% estimated Share of Search among metal Straw brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stanley43.4%
  2. Hydro Flask31%
  3. YETI25.6%
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Which metal Straw brands compete with YETI?

YETI against metal Straw brands worldwide, by month

Share of Search by month for Stanley, Hydro Flask, YETI. The figures are in the table below the chart.

View monthly share of search table
MonthStanleyHydro FlaskYETI
Oct 202536.3%38.7%25%
Nov 202533%39.2%27.8%
Dec 202531%34.9%34.1%
Jan 202633.3%38.1%28.6%
Feb 202632.3%36.7%31%
Mar 202636.9%36.6%26.5%
Apr 202637.6%34.7%27.6%
May 202637.7%32.4%29.9%
Jun 202640.9%30.8%28.3%
Jul 202639.5%33.8%26.7%
Aug 202643.6%33.5%22.9%
Sep 202643.4%31%25.6%

  1. 1.Stanley

    43.4%

    Held 1st. 659K estimated branded searches, -27.3% vs prior month. Share -0.2 points.

  2. 2.Hydro Flask

    31%

    Held 2nd. 470K estimated branded searches, -32.4% vs prior month. Share -2.5 points.

  3. 3.YETI

    25.6%

    Held 3rd. 388K estimated branded searches, -18.4% vs prior month. Share +2.7 points.

Compare search popularity between YETI and its closest rivals

Every comparison with YETI

How has branded search demand for YETI changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for YETI worldwide rose from 368K to 388K.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among metal Straw brands worldwide increased from 25% to 25.6%.
  • Across the 12 months ending September 2026, YETI’s estimated Share of Search among metal Straw brands worldwide peaked at 34.1% in December 2025 and was lowest at 22.9% in August 2026.

How did search popularity change for metal Straw brands worldwide in September 2026?

  1. In September 2026, YETI gained estimated Share of Search among metal Straw brands worldwide, from 22.9% to 25.6%.

  2. In September 2026, Hydro Flask lost estimated Share of Search among metal Straw brands worldwide, from 33.5% to 31%.

  3. Estimated monthly branded searches for Stanley worldwide rose 23.2% over 12 measured months, from 535K to 659K in September 2026.

Where does YETI compete?

YETI is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Insulated tumbler brands5th of 81.1%Show ranking
Drink bottle brands5th of 71.3%Show ranking
Waterproof Bag brands3rd of 41.4%Show ranking
Insulated drinkware brands4th of 56.5%Show ranking
Mountain bike brands2nd of 59%Show ranking
Boom Arm brands4th of 619.2%Show ranking
Engraving brands3rd of 419.6%Show ranking
Dog Bowl brands2nd of 420.1%Show ranking
Mtb brands2nd of 621.2%Show ranking
Metal Straw brands3rd of 325.6%Shown above
Chilly bin and cooler brands2nd of 528.5%Show ranking
Cooler box brands2nd of 529.2%Show ranking
Lunch Cooler brands2nd of 332.2%Show ranking
Water bottle brands2nd of 632.8%Show ranking
Ice Box brands1st of 338.9%Show ranking
Car Cup Holder brands2nd of 339.1%Show ranking
Microphone Arm brands2nd of 344.6%Show ranking

How is YETI measured?

Brandwave collects information about searches that people make online using YETI’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • yeti drinkware
  • yeti rambler
  • yeti tumbler
  • yeti water bottle

Do you work for YETI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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