Herschel vs YETI:Which is searched more?
In September 2026, Herschel had more branded searches than YETI among lunch bag brands worldwide. Herschel had about 192,000 branded searches, while YETI had 78,400. Herschel made up 19.1% of all lunch bag brand searches we track, and YETI accounted for 7.8%. These are worldwide searches for English-language branded terms.
Follow Herschel vs YETI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Herschel or YETI more popular in search?
Compare the lunch bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Herschel, YETI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | JanSport | Herschel | YETI | Bentgo | PackIt | Lifewit | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.7% | 16.4% | 6.4% | 2.7% | 1.7% | 0.29% | 0.09% |
| Nov 2025 | 57.2% | 14% | 16.8% | 7.9% | 2.3% | 1.5% | 0.25% | 0.07% |
| Dec 2025 | 56% | 13.7% | 16.5% | 9.6% | 2.3% | 1.5% | 0.37% | 0.11% |
| Jan 2026 | 48.7% | 21.8% | 17% | 6.9% | 3.6% | 1.6% | 0.32% | 0.05% |
| Feb 2026 | 46.3% | 25.3% | 16.2% | 6.6% | 3.4% | 1.6% | 0.3% | 0.37% |
| Mar 2026 | 48.2% | 21.5% | 17.4% | 6.9% | 3.5% | 2% | 0.39% | 0.09% |
| Apr 2026 | 51.5% | 18.9% | 18% | 6.1% | 3.1% | 2% | 0.41% | 0.08% |
| May 2026 | 48.5% | 21.7% | 17.5% | 7.1% | 2.9% | 1.9% | 0.39% | 0.08% |
| Jun 2026 | 43.8% | 23.9% | 16.4% | 8% | 3.9% | 1.9% | 0.35% | 1.8% |
| Jul 2026 | 35.9% | 35.9% | 12.9% | 6.3% | 4.8% | 1.5% | 0.29% | 2.2% |
| Aug 2026 | 35.6% | 35.6% | 15.2% | 6.2% | 5.8% | 1.4% | 0.23% | 0.05% |
| Sep 2026 | 44.8% | 20% | 19.1% | 7.8% | 6% | 1.8% | 0.44% | 0.07% |
How has the Herschel and YETI comparison changed over the last 12 months?
3 findings
- Herschel was ahead of YETI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herschel’s share of searches among lunch bag brands worldwide moved from 16.4% to 19.1%, and its estimated monthly branded searches moved from 162K to 192K.
- Across the 12 months ending September 2026, YETI’s share of searches among lunch bag brands worldwide moved from 6.4% to 7.8%, and its estimated monthly branded searches moved from 62.9K to 78.4K.
How did search popularity change for lunch bag brands worldwide in September 2026?
2 changes
In September 2026, Herschel gained share of searches among lunch bag brands worldwide, from 15.2% to 19.1%.
In September 2026, YETI gained share of searches among lunch bag brands worldwide, from 6.2% to 7.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Herschel’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lunch bag brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.