Lunch bag brands:Which are searched most?
In September 2026, Nike was the most searched among lunch bag brands worldwide, with an estimated 24.3M branded searches and 82.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Nike82.4%
Under Armour11.3%
Hydro Flask1.6%
Carhartt1.5%
JanSport1.5%
Herschel1%
BUILT0.59%
Titan0.01%
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Share of SearchLeaderboard
Compare the lunch bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nike, Under Armour. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Under Armour | Hydro Flask | Carhartt | JanSport | Herschel | BUILT | Titan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 79.9% | 13.1% | 1.8% | 2.6% | 0.96% | 0.78% | 0.81% | 0.02% |
| Nov 2025 | 81.7% | 11.4% | 1.6% | 3.4% | 0.75% | 0.67% | 0.51% | 0.01% |
| Dec 2025 | 79.3% | 12.9% | 1.8% | 3.9% | 0.85% | 0.76% | 0.52% | 0.01% |
| Jan 2026 | 81.7% | 11.5% | 1.6% | 2.3% | 1.2% | 0.83% | 0.98% | 0.01% |
| Feb 2026 | 82.5% | 11.4% | 1.6% | 1.5% | 1.3% | 0.78% | 0.98% | 0.01% |
| Mar 2026 | 83.9% | 11.4% | 1.3% | 0.84% | 1% | 0.68% | 0.83% | 0.01% |
| Apr 2026 | 83.5% | 11.4% | 1.6% | 0.68% | 1.1% | 0.81% | 0.88% | 0.01% |
| May 2026 | 83.6% | 11.4% | 1.6% | 0.56% | 1.4% | 0.82% | 0.72% | 0.01% |
| Jun 2026 | 82.7% | 11.4% | 1.6% | 0.56% | 2.1% | 0.99% | 0.72% | 0.01% |
| Jul 2026 | 79.9% | 10.8% | 1.9% | 0.53% | 5% | 1.2% | 0.64% | 0.01% |
| Aug 2026 | 78.8% | 10.6% | 2.2% | 0.78% | 5.3% | 1.7% | 0.62% | 0.01% |
| Sep 2026 | 82.4% | 11.3% | 1.6% | 1.5% | 1.5% | 1% | 0.59% | 0.01% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.4% | 24.3M | -2.4% | +3.6 points | |
| 2, held 2nd | 11.3% | 3.4M | 0% | +0.8 points | |
| 3, moved from 4th to 3rd | 1.6% | 470K | -32.4% | -0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 6th to 4th | 1.5% | 450K | +82.9% | +0.7 pointsmoved from 6th to 4th | |
| 5, moved from 3rd to 5th | 1.5% | 447K | -73.3% | -3.8 pointsmoved from 3rd to 5th | |
| 6, moved from 5th to 6th | 1% | 310K | -43% | -0.7 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.59% | 174K | -11.5% | 0 points | |
| 8, held 8th | 0.01% | 4.4K | 0% | 0 points |
1.
Nike82.4%
Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.
11.3%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.8 points.
1.6%
Moved from 4th to 3rd. 470K estimated branded searches, -32.4% vs prior month. Share -0.6 points.
4.
Carhartt1.5%
Moved from 6th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +0.7 points.
5.
JanSport1.5%
Moved from 3rd to 5th. 447K estimated branded searches, -73.3% vs prior month. Share -3.8 points.
6.
Herschel1%
Moved from 5th to 6th. 310K estimated branded searches, -43% vs prior month. Share -0.7 points.
7.
BUILT0.59%
Held 7th. 174K estimated branded searches, -11.5% vs prior month. Share 0 points.
8.
Titan0.01%
Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among lunch bag brands worldwide?
8 brands
In September 2026, Nike was the most searched among lunch bag brands worldwide, with an estimated 24.3M branded searches and 82.4% estimated Share of Search within this set. Under Armour is in 2nd place, 71 percentage points behind at 11.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 79.9% → 82.4% | 83.9%Mar 2026 | 78.8%Aug 2026 | 1st |
| Under Armour | 13.1% → 11.3% | 13.1%Oct 2025 | 10.6%Aug 2026 | 2nd |
| Hydro Flask | 1.8% → 1.6% | 2.2%Aug 2026 | 1.3%Mar 2026 | 4th → 3rd |
| Carhartt | 2.6% → 1.5% | 3.9%Dec 2025 | 0.53%Jul 2026 | 3rd → 4th |
| JanSport | 0.96% → 1.5% | 5.3%Aug 2026 | 0.75%Nov 2025 | 5th |
| Herschel | 0.78% → 1% | 1.7%Aug 2026 | 0.67%Nov 2025 | 7th → 6th |
| BUILT | 0.81% → 0.59% | 0.98%Jan 2026 | 0.51%Nov 2025 | 6th → 7th |
| Titan | 0.02% → 0.01% | 0.02%Oct 2025 | 0.01%Dec 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among lunch bag brands worldwide increased from 79.9% to 82.4%.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among lunch bag brands worldwide decreased from 13.1% to 11.3%.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch bag brands worldwide decreased from 2.6% to 1.5%.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among lunch bag brands worldwide increased from 0.96% to 1.5%.
- Across the 12 months ending September 2026, Nike’s estimated Share of Search among lunch bag brands worldwide peaked at 83.9% in March 2026 and was lowest at 78.8% in August 2026.
- Across the 12 months ending September 2026, Under Armour’s estimated Share of Search among lunch bag brands worldwide peaked at 13.1% in October 2025 and was lowest at 10.6% in August 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch bag brands worldwide peaked at 3.9% in December 2025 and was lowest at 0.53% in July 2026.
- Across the 12 months ending September 2026, JanSport’s estimated Share of Search among lunch bag brands worldwide peaked at 5.3% in August 2026 and was lowest at 0.75% in November 2025.
- Across the 12 months ending September 2026, Herschel’s estimated Share of Search among lunch bag brands worldwide peaked at 1.7% in August 2026 and was lowest at 0.67% in November 2025.
- Across the 12 months ending September 2026, Hydro Flask rose from 4th to 3rd among lunch bag brands worldwide.
- Across the 12 months ending September 2026, Carhartt fell from 3rd to 4th among lunch bag brands worldwide.
- Across the 12 months ending September 2026, Herschel rose from 7th to 6th among lunch bag brands worldwide.
- Across the 12 months ending September 2026, BUILT fell from 6th to 7th among lunch bag brands worldwide.
- Across the 12 months ending September 2026, Titan held steady: its estimated Share of Search among lunch bag brands worldwide moved less than 0.5 percentage points.
How did search popularity change for lunch bag brands worldwide in September 2026?
8 changes
In September 2026, Carhartt overtook JanSport and Herschel to rank 4th among lunch bag brands worldwide, with 1.5% estimated Share of Search.
In September 2026, Nike gained estimated Share of Search among lunch bag brands worldwide, from 78.8% to 82.4%.
In September 2026, Under Armour gained estimated Share of Search among lunch bag brands worldwide, from 10.6% to 11.3%.
In September 2026, JanSport lost estimated Share of Search among lunch bag brands worldwide, from 5.3% to 1.5%.
In September 2026, Herschel lost estimated Share of Search among lunch bag brands worldwide, from 1.7% to 1%.
In September 2026, Hydro Flask lost estimated Share of Search among lunch bag brands worldwide, from 2.2% to 1.6%.
Estimated monthly branded searches for BUILT worldwide fell 31% over 12 measured months, from 252K to 174K in September 2026.
Estimated monthly branded searches for Titan worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
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