Lifewit vs PackIt:Which is more popular?
In September 2026, PackIt had more branded searches than Lifewit among lunch bag brands worldwide. PackIt had about 18,400 branded searches, while Lifewit had 4,400. PackIt made up 1.8% of all lunch bag brand searches we track, and Lifewit accounted for 0.44%. When we asked ChatGPT and Google AI Overviews about lunch bag brands, Lifewit and PackIt each appeared in three of the five answers. PackIt was mentioned before Lifewit in three out of four answers.
Who do people search for more?
PackIt, about 4 searches for every 1 for Lifewit
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
PackIt, named ahead of Lifewit in 3 of 4 answers
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Top lunch bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lifewit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. PackIt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PackIt was listed before Lifewit in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bentgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PackIt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifewit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JanSport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lunch bag brands
5 answers
Asked ChatGPT
“Which lunch bag brand should I buy?”
Asked ChatGPT
“What are the best lunch bag brands?”
Asked ChatGPT
“What's the best lunch bag brand for everyday lunches?”
Searched Google, AI Overview
“best lunch bag”
Searched Google, AI Overview
“insulated lunch bag”
- 1YETI
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Lifewit or PackIt more popular in search?
This chart shows how often people search Google for Lifewit and PackIt by name. Each line represents a brand's share of searches for all eight lunch bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for PackIt, Lifewit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | JanSport | Herschel | YETI | Bentgo | PackIt | Lifewit | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.7% | 16.4% | 6.4% | 2.7% | 1.7% | 0.29% | 0.09% |
| Nov 2025 | 57.2% | 14% | 16.8% | 7.9% | 2.3% | 1.5% | 0.25% | 0.07% |
| Dec 2025 | 56% | 13.7% | 16.5% | 9.6% | 2.3% | 1.5% | 0.37% | 0.11% |
| Jan 2026 | 48.7% | 21.8% | 17% | 6.9% | 3.6% | 1.6% | 0.32% | 0.05% |
| Feb 2026 | 46.3% | 25.3% | 16.2% | 6.6% | 3.4% | 1.6% | 0.3% | 0.37% |
| Mar 2026 | 48.2% | 21.5% | 17.4% | 6.9% | 3.5% | 2% | 0.39% | 0.09% |
| Apr 2026 | 51.5% | 18.9% | 18% | 6.1% | 3.1% | 2% | 0.41% | 0.08% |
| May 2026 | 48.5% | 21.7% | 17.5% | 7.1% | 2.9% | 1.9% | 0.39% | 0.08% |
| Jun 2026 | 43.8% | 23.9% | 16.4% | 8% | 3.9% | 1.9% | 0.35% | 1.8% |
| Jul 2026 | 35.9% | 35.9% | 12.9% | 6.3% | 4.8% | 1.5% | 0.29% | 2.2% |
| Aug 2026 | 35.6% | 35.6% | 15.2% | 6.2% | 5.8% | 1.4% | 0.23% | 0.05% |
| Sep 2026 | 44.8% | 20% | 19.1% | 7.8% | 6% | 1.8% | 0.44% | 0.07% |
How has the Lifewit and PackIt comparison changed over the last 12 months?
3 findings
- PackIt was ahead of Lifewit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lifewit’s share of searches among lunch bag brands worldwide moved from 0.29% to 0.44%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 12 months ending September 2026, PackIt’s share of searches among lunch bag brands worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 17.2K to 18.4K.
How did search popularity change for lunch bag brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lifewit worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Lifewit’s and PackIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lunch bag brands
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