Brandwave

How popular isPackIt in search?

In September 2026, people searched for PackIt by name about 18,400 times worldwide, a 7% increase from the previous year. These searches made up 1.8% of all global lunch bag brand searches, placing PackIt sixth out of eight brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Hydro Flask44.8%
  2. JanSport20%
  3. Herschel19.1%
  4. YETI7.8%
  5. Bentgo6%
  6. PackIt1.8%
  7. Lifewit0.44%
  8. Carhartt0.07%
PackIt website (opens in a new tab)

Follow PackIt and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which lunch bag brands compete with PackIt?

PackIt against lunch bag brands worldwide, by month

Share of searches by month for Hydro Flask, JanSport, Herschel, YETI, Bentgo, PackIt. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskJanSportHerschelYETIBentgoPackItLifewitCarhartt
Oct 202555.7%16.7%16.4%6.4%2.7%1.7%0.29%0.09%
Nov 202557.2%14%16.8%7.9%2.3%1.5%0.25%0.07%
Dec 202556%13.7%16.5%9.6%2.3%1.5%0.37%0.11%
Jan 202648.7%21.8%17%6.9%3.6%1.6%0.32%0.05%
Feb 202646.3%25.3%16.2%6.6%3.4%1.6%0.3%0.37%
Mar 202648.2%21.5%17.4%6.9%3.5%2%0.39%0.09%
Apr 202651.5%18.9%18%6.1%3.1%2%0.41%0.08%
May 202648.5%21.7%17.5%7.1%2.9%1.9%0.39%0.08%
Jun 202643.8%23.9%16.4%8%3.9%1.9%0.35%1.8%
Jul 202635.9%35.9%12.9%6.3%4.8%1.5%0.29%2.2%
Aug 202635.6%35.6%15.2%6.2%5.8%1.4%0.23%0.05%
Sep 202644.8%20%19.1%7.8%6%1.8%0.44%0.07%

  1. 1.Hydro Flask

    44.8%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share +9.2 points.

  2. 2.JanSport

    20%

    Held 2nd. 201K estimated branded searches, -70.1% vs prior month. Share -15.6 points.

  3. 3.Herschel

    19.1%

    Held 3rd. 192K estimated branded searches, -32.9% vs prior month. Share +4 points.

  4. 4.YETI

    7.8%

    Held 4th. 78.4K estimated branded searches, -32.8% vs prior month. Share +1.6 points.

  5. 5.Bentgo

    6%

    Held 5th. 60.5K estimated branded searches, -45% vs prior month. Share +0.2 points.

  6. 6.PackIt

    1.8%

    Held 6th. 18.4K estimated branded searches, -29.8% vs prior month. Share +0.4 points.

  7. 7.Lifewit

    0.44%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Carhartt

    0.07%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between PackIt and its closest rivals

Every comparison with PackIt

8 comparisons

How has branded search demand for PackIt changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PackIt worldwide rose from 17.2K to 18.4K.
  • Across the 12 months ending September 2026, PackIt’s share of searches among lunch bag brands worldwide held steady, from 1.7% to 1.8%.

How did search popularity change for lunch bag brands worldwide in September 2026?

6 changes

  1. In September 2026, Hydro Flask gained share of searches among lunch bag brands worldwide, from 35.6% to 44.8%.

  2. In September 2026, Herschel gained share of searches among lunch bag brands worldwide, from 15.2% to 19.1%.

  3. In September 2026, YETI gained share of searches among lunch bag brands worldwide, from 6.2% to 7.8%.

  4. In September 2026, JanSport lost share of searches among lunch bag brands worldwide, from 35.6% to 20%.

  5. Bentgo’s share of searches among lunch bag brands worldwide has gained ground for 3 months in a row, from 3.9% to 6% in September 2026.

  6. Estimated monthly branded searches for Lifewit worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are PackIt’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PackIt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • packit
  • packit lunch bag

Do you work for PackIt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does PackIt compete?

PackIt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Lunch bag brands6th of 81.8%Shown above
Lunch cooler brands2nd of 510.5%Show ranking
Creator with pink hair and a pink jacket

Is PackIt your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free