Brandwave

How popular isPackIt?

In September 2026, people searched for PackIt by name about 18,400 times worldwide, a 7% increase from the previous year. These searches made up 10.5% of all global lunch cooler brand searches, placing PackIt second out of five brands. When we asked both ChatGPT and Google AI Overviews about lunch cooler brands, PackIt appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

PackIt is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. IglooShare of searches 83.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. PackItShare of searches 10.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Hydro FlaskShare of searches 4.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. YETIShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. CarharttShare of searches 0.41%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top lunch cooler brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PackIt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PackIt is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hydro Flask1st
  2. Carhartt2nd
  3. YETI3rd
  4. PackIt4th
  5. Igloo5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Carhartt4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YETI3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PackIt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Igloo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lunch cooler brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lunch cooler brands compete with PackIt?

PackIt against lunch cooler brands worldwide, by month

Share of searches by month for Igloo, PackIt, Hydro Flask. The figures are in the table below the chart.

View monthly share of searches table
MonthIglooPackItHydro FlaskYETICarhartt
Oct 202578%13.6%5.4%2.3%0.7%
Nov 202572.9%15.5%7.5%3.3%0.8%
Dec 202569.9%15.8%9.4%3.8%1.1%
Jan 202667%17.8%11%3.6%0.59%
Feb 202671.1%16.7%5.8%2.6%3.8%
Mar 202679.7%12%5.8%1.9%0.58%
Apr 202687.6%7.1%4%0.99%0.3%
May 202686.7%6.8%5%1.2%0.29%
Jun 202680.6%7%4.5%1.3%6.6%
Jul 202675.6%7.9%4.1%1.2%11.2%
Aug 202681.2%11.6%4.9%1.9%0.39%
Sep 202683.3%10.5%4.1%1.6%0.41%

  1. 1.Igloo

    83.3%

    Held 1st. 147K estimated branded searches, -20.2% vs prior month. Share +2.1 points.

  2. 2.PackIt

    10.5%

    Held 2nd. 18.4K estimated branded searches, -29.8% vs prior month. Share -1.1 points.

  3. 3.Hydro Flask

    4.1%

    Held 3rd. 7.3K estimated branded searches, -33.6% vs prior month. Share -0.7 points.

  4. 4.YETI

    1.6%

    Held 4th. 2.9K estimated branded searches, -34.1% vs prior month. Share -0.3 points.

  5. 5.Carhartt

    0.41%

    Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between PackIt and its closest rivals

Every comparison with PackIt

8 comparisons

How has branded search demand for PackIt changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PackIt worldwide rose from 17.2K to 18.4K.
  • Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide decreased from 13.6% to 10.5%.
  • Across the 12 months ending September 2026, PackIt’s share of searches among lunch cooler brands worldwide peaked at 17.8% in January 2026 and was lowest at 6.8% in May 2026.

How did search popularity change for lunch cooler brands worldwide in September 2026?

4 changes

  1. In September 2026, Igloo gained share of searches among lunch cooler brands worldwide, from 81.2% to 83.3%.

  2. In September 2026, PackIt lost share of searches among lunch cooler brands worldwide, from 11.6% to 10.5%.

  3. In September 2026, Hydro Flask lost share of searches among lunch cooler brands worldwide, from 4.9% to 4.1%.

  4. Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are PackIt’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PackIt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • packit
  • packit lunch bag

Do you work for PackIt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does PackIt compete?

PackIt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Lunch bag brands6th of 81.8%Show ranking
Lunch cooler brands2nd of 510.5%Shown above
Creator with pink hair and a pink jacket

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