Herschel vs PackIt:Which is more popular?
In September 2026, Herschel had more branded searches than PackIt among lunch bag brands worldwide. Herschel had about 192,000 branded searches, while PackIt had 18,400. Herschel made up 19.1% of all lunch bag brand searches we track, and PackIt accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about lunch bag brands, PackIt appeared in three of the five answers and Herschel in none.
Who do people search for more?
Herschel, about 10 searches for every 1 for PackIt
Who does AI mention more?
PackIt, mentioned in 3 of 5 answers, Herschel in 0
Who does AI recommend more?
PackIt, the only one of the two named
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Top lunch bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PackIt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Herschel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bentgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- PackIt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifewit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Carhartt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
JanSport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lunch bag brands
5 answers
Asked ChatGPT
“Which lunch bag brand should I buy?”
Asked ChatGPT
“What are the best lunch bag brands?”
Asked ChatGPT
“What's the best lunch bag brand for everyday lunches?”
Searched Google, AI Overview
“best lunch bag”
Searched Google, AI Overview
“insulated lunch bag”
- 1YETI
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Herschel or PackIt more popular in search?
This chart shows how often people search Google for Herschel and PackIt by name. Each line represents a brand's share of searches for all eight lunch bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Herschel, PackIt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | JanSport | Herschel | YETI | Bentgo | PackIt | Lifewit | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.7% | 16.4% | 6.4% | 2.7% | 1.7% | 0.29% | 0.09% |
| Nov 2025 | 57.2% | 14% | 16.8% | 7.9% | 2.3% | 1.5% | 0.25% | 0.07% |
| Dec 2025 | 56% | 13.7% | 16.5% | 9.6% | 2.3% | 1.5% | 0.37% | 0.11% |
| Jan 2026 | 48.7% | 21.8% | 17% | 6.9% | 3.6% | 1.6% | 0.32% | 0.05% |
| Feb 2026 | 46.3% | 25.3% | 16.2% | 6.6% | 3.4% | 1.6% | 0.3% | 0.37% |
| Mar 2026 | 48.2% | 21.5% | 17.4% | 6.9% | 3.5% | 2% | 0.39% | 0.09% |
| Apr 2026 | 51.5% | 18.9% | 18% | 6.1% | 3.1% | 2% | 0.41% | 0.08% |
| May 2026 | 48.5% | 21.7% | 17.5% | 7.1% | 2.9% | 1.9% | 0.39% | 0.08% |
| Jun 2026 | 43.8% | 23.9% | 16.4% | 8% | 3.9% | 1.9% | 0.35% | 1.8% |
| Jul 2026 | 35.9% | 35.9% | 12.9% | 6.3% | 4.8% | 1.5% | 0.29% | 2.2% |
| Aug 2026 | 35.6% | 35.6% | 15.2% | 6.2% | 5.8% | 1.4% | 0.23% | 0.05% |
| Sep 2026 | 44.8% | 20% | 19.1% | 7.8% | 6% | 1.8% | 0.44% | 0.07% |
How has the Herschel and PackIt comparison changed over the last 12 months?
3 findings
- Herschel was ahead of PackIt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Herschel’s share of searches among lunch bag brands worldwide moved from 16.4% to 19.1%, and its estimated monthly branded searches moved from 162K to 192K.
- Across the 12 months ending September 2026, PackIt’s share of searches among lunch bag brands worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 17.2K to 18.4K.
How did search popularity change for lunch bag brands worldwide in September 2026?
1 change
In September 2026, Herschel gained share of searches among lunch bag brands worldwide, from 15.2% to 19.1%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Herschel’s and PackIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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