Brandwave

How popular isPackIt?

In September 2026, people searched for PackIt by name about 18,400 times worldwide, a 7% increase from the previous year. These searches made up 1.8% of all global lunch bag brand searches, placing PackIt sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about lunch bag brands, PackIt appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

PackIt is the sixth most searched of 8 competitors and the fourth most recommended in AI answers.

  1. Hydro FlaskShare of searches 44.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. JanSportShare of searches 20%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HerschelShare of searches 19.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. YETIShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. PackItShare of searches 1.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top lunch bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PackIt was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PackIt is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Carhartt1st
  2. Hydro Flask2nd
  3. Bentgo2nd
  4. PackIt4th
  5. YETI5th
  6. Lifewit6th
  7. JanSport–
  8. Herschel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hydro Flask3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • YETI3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bentgo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PackIt3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifewit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carhartt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • JanSport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Herschel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lunch bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lunch bag brands compete with PackIt?

PackIt against lunch bag brands worldwide, by month

Share of searches by month for Hydro Flask, JanSport, Herschel, YETI, Bentgo, PackIt. The figures are in the table below the chart.

View monthly share of searches table
MonthHydro FlaskJanSportHerschelYETIBentgoPackItLifewitCarhartt
Oct 202555.7%16.7%16.4%6.4%2.7%1.7%0.29%0.09%
Nov 202557.2%14%16.8%7.9%2.3%1.5%0.25%0.07%
Dec 202556%13.7%16.5%9.6%2.3%1.5%0.37%0.11%
Jan 202648.7%21.8%17%6.9%3.6%1.6%0.32%0.05%
Feb 202646.3%25.3%16.2%6.6%3.4%1.6%0.3%0.37%
Mar 202648.2%21.5%17.4%6.9%3.5%2%0.39%0.09%
Apr 202651.5%18.9%18%6.1%3.1%2%0.41%0.08%
May 202648.5%21.7%17.5%7.1%2.9%1.9%0.39%0.08%
Jun 202643.8%23.9%16.4%8%3.9%1.9%0.35%1.8%
Jul 202635.9%35.9%12.9%6.3%4.8%1.5%0.29%2.2%
Aug 202635.6%35.6%15.2%6.2%5.8%1.4%0.23%0.05%
Sep 202644.8%20%19.1%7.8%6%1.8%0.44%0.07%

  1. 1.Hydro Flask

    44.8%

    Held 1st. 450K estimated branded searches, -33.1% vs prior month. Share +9.2 points.

  2. 2.JanSport

    20%

    Held 2nd. 201K estimated branded searches, -70.1% vs prior month. Share -15.6 points.

  3. 3.Herschel

    19.1%

    Held 3rd. 192K estimated branded searches, -32.9% vs prior month. Share +4 points.

  4. 4.YETI

    7.8%

    Held 4th. 78.4K estimated branded searches, -32.8% vs prior month. Share +1.6 points.

  5. 5.Bentgo

    6%

    Held 5th. 60.5K estimated branded searches, -45% vs prior month. Share +0.2 points.

  6. 6.PackIt

    1.8%

    Held 6th. 18.4K estimated branded searches, -29.8% vs prior month. Share +0.4 points.

  7. 7.Lifewit

    0.44%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Carhartt

    0.07%

    Held 8th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between PackIt and its closest rivals

Every comparison with PackIt

8 comparisons

How has branded search demand for PackIt changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PackIt worldwide rose from 17.2K to 18.4K.
  • Across the 12 months ending September 2026, PackIt’s share of searches among lunch bag brands worldwide held steady, from 1.7% to 1.8%.

How did search popularity change for lunch bag brands worldwide in September 2026?

6 changes

  1. In September 2026, Hydro Flask gained share of searches among lunch bag brands worldwide, from 35.6% to 44.8%.

  2. In September 2026, Herschel gained share of searches among lunch bag brands worldwide, from 15.2% to 19.1%.

  3. In September 2026, YETI gained share of searches among lunch bag brands worldwide, from 6.2% to 7.8%.

  4. In September 2026, JanSport lost share of searches among lunch bag brands worldwide, from 35.6% to 20%.

  5. Bentgo’s share of searches among lunch bag brands worldwide has gained ground for 3 months in a row, from 3.9% to 6% in September 2026.

  6. Estimated monthly branded searches for Lifewit worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

How are PackIt’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PackIt’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • packit
  • packit lunch bag

Do you work for PackIt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does PackIt compete?

PackIt is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Lunch bag brands6th of 81.8%Shown above
Lunch cooler brands2nd of 510.5%Show ranking
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Is PackIt your brand?

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