Brandwave

How popular isCarhartt in search?

In September 2026, there were an estimated 450K branded searches for Carhartt worldwide which is down 45.3% over the last 12 months. Carhartt holds 1.5% estimated Share of Search among lunch bag brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nike82.4%
  2. Under Armour11.3%
  3. Hydro Flask1.6%
  4. Carhartt1.5%
  5. JanSport1.5%
  6. Herschel1%
  7. BUILT0.59%
  8. Titan0.01%
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Which lunch bag brands compete with Carhartt?

Carhartt against lunch bag brands worldwide, by month

Share of Search by month for Nike, Under Armour, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthNikeUnder ArmourHydro FlaskCarharttJanSportHerschelBUILTTitan
Oct 202579.9%13.1%1.8%2.6%0.96%0.78%0.81%0.02%
Nov 202581.7%11.4%1.6%3.4%0.75%0.67%0.51%0.01%
Dec 202579.3%12.9%1.8%3.9%0.85%0.76%0.52%0.01%
Jan 202681.7%11.5%1.6%2.3%1.2%0.83%0.98%0.01%
Feb 202682.5%11.4%1.6%1.5%1.3%0.78%0.98%0.01%
Mar 202683.9%11.4%1.3%0.84%1%0.68%0.83%0.01%
Apr 202683.5%11.4%1.6%0.68%1.1%0.81%0.88%0.01%
May 202683.6%11.4%1.6%0.56%1.4%0.82%0.72%0.01%
Jun 202682.7%11.4%1.6%0.56%2.1%0.99%0.72%0.01%
Jul 202679.9%10.8%1.9%0.53%5%1.2%0.64%0.01%
Aug 202678.8%10.6%2.2%0.78%5.3%1.7%0.62%0.01%
Sep 202682.4%11.3%1.6%1.5%1.5%1%0.59%0.01%

  1. 1.Nike

    82.4%

    Held 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.6 points.

  2. 2.Under Armour

    11.3%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.Hydro Flask

    1.6%

    Moved from 4th to 3rd. 470K estimated branded searches, -32.4% vs prior month. Share -0.6 points.

  4. 4.Carhartt

    1.5%

    Moved from 6th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +0.7 points.

  5. 5.JanSport

    1.5%

    Moved from 3rd to 5th. 447K estimated branded searches, -73.3% vs prior month. Share -3.8 points.

  6. 6.Herschel

    1%

    Moved from 5th to 6th. 310K estimated branded searches, -43% vs prior month. Share -0.7 points.

  7. 7.BUILT

    0.59%

    Held 7th. 174K estimated branded searches, -11.5% vs prior month. Share 0 points.

  8. 8.Titan

    0.01%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Carhartt and its closest rivals

Every comparison with Carhartt

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 450K.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch bag brands worldwide decreased from 2.6% to 1.5%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among lunch bag brands worldwide peaked at 3.9% in December 2025 and was lowest at 0.53% in July 2026.
  • Across the 12 months ending September 2026, Carhartt fell from 3rd to 4th among lunch bag brands worldwide.

How did search popularity change for lunch bag brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook JanSport and Herschel to rank 4th among lunch bag brands worldwide, with 1.5% estimated Share of Search.

  2. In September 2026, Nike gained estimated Share of Search among lunch bag brands worldwide, from 78.8% to 82.4%.

  3. In September 2026, Under Armour gained estimated Share of Search among lunch bag brands worldwide, from 10.6% to 11.3%.

  4. In September 2026, JanSport lost estimated Share of Search among lunch bag brands worldwide, from 5.3% to 1.5%.

  5. In September 2026, Herschel lost estimated Share of Search among lunch bag brands worldwide, from 1.7% to 1%.

  6. In September 2026, Hydro Flask lost estimated Share of Search among lunch bag brands worldwide, from 2.2% to 1.6%.

Where does Carhartt compete?

Carhartt is ranked in 33 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Duffel Bag brands6th of 80.73%Show ranking
Cargo Pants brands5th of 80.88%Show ranking
Crossbody Bag brands7th of 81.2%Show ranking
Cross Body Bag brands5th of 71.3%Show ranking
Waterproof Jacket brands5th of 71.5%Show ranking
Lunch bag brands4th of 81.5%Shown above
Bucket Hat brands5th of 81.6%Show ranking
Base Layer brands3rd of 81.9%Show ranking
Hoodies4th of 62.2%Show ranking
Diaper Bag brands4th of 82.2%Show ranking
Dash Mat brands5th of 72.6%Show ranking
Lunch box brands3rd of 72.9%Show ranking
Work pants brands3rd of 83.6%Show ranking
Jumpsuit brands5th of 84.3%Show ranking
Lead Rope brands4th of 84.8%Show ranking
Work Shirts brands3rd of 65.2%Show ranking
Tool Belt brands5th of 66.6%Show ranking
Dog Harness brands3rd of 77.3%Show ranking
Steel toe boot brands5th of 77.8%Show ranking
Dog Jacket brands4th of 58.6%Show ranking
Tool Bag brands4th of 89.9%Show ranking
Soft Shell Jacket brands3rd of 311.6%Show ranking
Ear Muffs brands3rd of 415.3%Show ranking
Backpack Cooler brands3rd of 817.4%Show ranking
Horse Halter brands2nd of 423.1%Show ranking
Work Shorts brands2nd of 730.4%Show ranking
Boiler Suit brands2nd of 732.3%Show ranking
Merino wool sock brands2nd of 734%Show ranking
Overalls Women brands2nd of 334.9%Show ranking
Lunch Cooler brands1st of 337.3%Show ranking
Softshell Jacket brands1st of 339.3%Show ranking
Cargo Shorts brands1st of 478.1%Show ranking
Car seat cover brands1st of 680.1%Show ranking

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carhartt jacket

Do you work for Carhartt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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