Carhartt vs PackIt:Which is searched more?
In September 2026, PackIt had more branded searches than Carhartt among lunch bag brands worldwide. PackIt had about 18,400 branded searches, while Carhartt had 720. PackIt made up 1.8% of all lunch bag brand searches we track, and Carhartt accounted for 0.07%. These are worldwide searches for English-language branded terms.
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Is Carhartt or PackIt more popular in search?
Compare the lunch bag brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for PackIt, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hydro Flask | JanSport | Herschel | YETI | Bentgo | PackIt | Lifewit | Carhartt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 16.7% | 16.4% | 6.4% | 2.7% | 1.7% | 0.29% | 0.09% |
| Nov 2025 | 57.2% | 14% | 16.8% | 7.9% | 2.3% | 1.5% | 0.25% | 0.07% |
| Dec 2025 | 56% | 13.7% | 16.5% | 9.6% | 2.3% | 1.5% | 0.37% | 0.11% |
| Jan 2026 | 48.7% | 21.8% | 17% | 6.9% | 3.6% | 1.6% | 0.32% | 0.05% |
| Feb 2026 | 46.3% | 25.3% | 16.2% | 6.6% | 3.4% | 1.6% | 0.3% | 0.37% |
| Mar 2026 | 48.2% | 21.5% | 17.4% | 6.9% | 3.5% | 2% | 0.39% | 0.09% |
| Apr 2026 | 51.5% | 18.9% | 18% | 6.1% | 3.1% | 2% | 0.41% | 0.08% |
| May 2026 | 48.5% | 21.7% | 17.5% | 7.1% | 2.9% | 1.9% | 0.39% | 0.08% |
| Jun 2026 | 43.8% | 23.9% | 16.4% | 8% | 3.9% | 1.9% | 0.35% | 1.8% |
| Jul 2026 | 35.9% | 35.9% | 12.9% | 6.3% | 4.8% | 1.5% | 0.29% | 2.2% |
| Aug 2026 | 35.6% | 35.6% | 15.2% | 6.2% | 5.8% | 1.4% | 0.23% | 0.05% |
| Sep 2026 | 44.8% | 20% | 19.1% | 7.8% | 6% | 1.8% | 0.44% | 0.07% |
How has the Carhartt and PackIt comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Carhartt took it in July 2026, PackIt took it in August 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among lunch bag brands worldwide moved from 0.09% to 0.07%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, PackIt’s share of searches among lunch bag brands worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 17.2K to 18.4K.
How did search popularity change for lunch bag brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Carhartt worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carhartt’s and PackIt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among lunch bag brands
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