Brandwave

How popular isArc'teryx?

In September 2026, people searched for Arc'teryx by name about 2.2 million times worldwide, an 18.2% decrease from the previous year. These searches made up 18.7% of all global waterproof jacket brand searches, placing Arc'teryx third out of nine brands. When we asked both ChatGPT and Google AI Overviews about waterproof jacket brands, Arc'teryx appeared in four of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Arc'teryx is the third most searched of 9 competitors and the second most recommended in AI answers.

  1. The North FaceShare of searches 34%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. PatagoniaShare of searches 22.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Arc'teryxShare of searches 18.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. BarbourShare of searches 10.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Helly HansenShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top waterproof jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arc'teryx was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Arc'teryx is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Patagonia1st
  2. Arc'teryx2nd
  3. Columbia3rd
  4. Outdoor Research4th
  5. Helly Hansen5th
  6. The North Face6th
  7. Rab7th
  8. Barbour–
  9. Carhartt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arc'teryx4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Outdoor Research3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The North Face2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Helly Hansen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rab1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barbour0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof jacket brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which waterproof jacket brands compete with Arc'teryx?

Arc'teryx against waterproof jacket brands worldwide, by month

Share of searches by month for The North Face, Patagonia, Arc'teryx, Barbour, Helly Hansen, Carhartt, Rab, Columbia. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaArc'teryxBarbourHelly HansenCarharttRabColumbiaOutdoor Research
Oct 202537.7%23%15.4%10.3%4.6%4.6%1.7%2.1%0.51%
Nov 202542.7%19.2%15.7%7%4.7%5.8%1.4%2.9%0.52%
Dec 202540%18%18%8.1%4.4%6.6%1.3%3.1%0.59%
Jan 202639.4%21.7%17.8%6.5%5.3%4.4%2%2.5%0.58%
Feb 202637.5%25.2%16.8%6.2%5.1%3.4%2.8%2.3%0.83%
Mar 202633.2%29.7%16.2%8.9%4%2.7%2.7%2%0.66%
Apr 202630.5%30.7%16.8%9.2%4.1%2.3%3.4%2.2%0.83%
May 202635.4%29.1%15.9%7.1%4.8%1.8%3.2%2%0.79%
Jun 202632%32.3%17.7%5.3%4.3%1.9%3.5%2%0.87%
Jul 202636.3%29.9%16.4%4.9%4%1.8%4%1.9%0.81%
Aug 202635.2%26.3%17.6%7.9%4.3%2.4%3.5%2%0.71%
Sep 202634%22.9%18.7%10.2%4.6%3.8%3.1%2%0.62%

  1. 1.The North Face

    34%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share -1.2 points.

  2. 2.Patagonia

    22.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Arc'teryx

    18.7%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.Barbour

    10.2%

    Held 4th. 1.2M estimated branded searches, +48.2% vs prior month. Share +2.3 points.

  5. 5.Helly Hansen

    4.6%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  6. 6.Carhartt

    3.8%

    Moved from 7th to 6th. 450K estimated branded searches, +82.9% vs prior month. Share +1.4 points.

  7. 7.Rab

    3.1%

    Moved from 6th to 7th. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  8. 8.Columbia

    2%

    Held 8th. 245K estimated branded searches, +17.2% vs prior month. Share 0 points.

  9. 9.Outdoor Research

    0.62%

    Held 9th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between Arc'teryx and its closest rivals

Every comparison with Arc'teryx

30 comparisons

How has branded search demand for Arc'teryx changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Arc'teryx worldwide fell from 2.7M to 2.2M.
  • Across the 12 months ending September 2026, Arc'teryx’s share of searches among waterproof jacket brands worldwide increased from 15.4% to 18.7%.

How did search popularity change for waterproof jacket brands worldwide in September 2026?

6 changes

  1. In September 2026, Carhartt overtook Rab to rank 6th among waterproof jacket brands worldwide, with 3.8% of the searches.

  2. In September 2026, Barbour gained share of searches among waterproof jacket brands worldwide, from 7.9% to 10.2%.

  3. In September 2026, Arc'teryx gained share of searches among waterproof jacket brands worldwide, from 17.6% to 18.7%.

  4. In September 2026, Patagonia lost share of searches among waterproof jacket brands worldwide, from 26.3% to 22.9%.

  5. In September 2026, The North Face lost share of searches among waterproof jacket brands worldwide, from 35.2% to 34%.

  6. Estimated monthly branded searches for Rab worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are Arc'teryx’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Arc'teryx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • arcteryx

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How the Brand Demand Index is measured

Where does Arc'teryx compete?

Arc'teryx is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Puffer jacket brands4th of 98.7%Show ranking
Waterproof jacket brands3rd of 918.7%Shown above
Jackets3rd of 619.5%Show ranking
Outdoor clothing brands3rd of 1120.3%Show ranking
Snow pants brands3rd of 921.1%Show ranking
Ski jackets3rd of 922%Show ranking
Fleece brands3rd of 522.8%Show ranking
Rain jacket brands3rd of 622.8%Show ranking
Rope bag brands2nd of 736.8%Show ranking
Climbing harness brands2nd of 636.8%Show ranking
Chalk bag brands2nd of 837.4%Show ranking
Softshell jacket brands1st of 666.1%Show ranking
Creator with pink hair and a pink jacket

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