Brandwave

Chalk bag brands:Which are searched most?

In September 2026, DMM was the most searched among chalk bag brands worldwide, with an estimated 3.4M branded searches and 56.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DMM56.1%
  2. Arc'teryx37.5%
  3. Black Diamond6.2%
  4. Edelrid0.3%
  5. Deuter<0.01%

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Share of SearchLeaderboard

Compare the chalk bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among chalk bag brands worldwide, by month

Share of Search by month for DMM, Arc'teryx, Black Diamond. The figures are in the table below the chart.

View monthly share of search table
MonthDMMArc'teryxBlack DiamondEdelridDeuter
Oct 202551.7%42.3%5.7%0.28%<0.01%
Nov 202542.3%51.7%5.7%0.28%<0.01%
Dec 202542.4%51.7%5.7%0.23%<0.01%
Jan 202651.7%42.4%5.7%0.23%<0.01%
Feb 202656.1%37.5%6.2%0.3%<0.01%
Mar 202660.1%32.9%6.6%0.4%<0.01%
Apr 202663.9%28.6%7%0.42%<0.01%
May 202663.9%28.6%7%0.42%<0.01%
Jun 202664.8%29%5.8%0.35%<0.01%
Jul 202664%28.6%7%0.35%<0.01%
Aug 202660.2%32.9%6.6%0.33%<0.01%
Sep 202656.1%37.5%6.2%0.3%<0.01%

This month’s ranking, September 2026

  1. 1.DMM

    56.1%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -4.1 points.

  2. 2.Arc'teryx

    37.5%

    Held 2nd. 2.2M estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  3. Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Edelrid

    0.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Deuter

    <0.01%

    Held 5th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among chalk bag brands worldwide?

In September 2026, DMM was the most searched among chalk bag brands worldwide, with an estimated 3.4M branded searches and 56.1% estimated Share of Search within this set. Arc'teryx is in 2nd place, 18.6 percentage points behind at 37.5% Share of Search.

Global chalk bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
DMM51.7% → 56.1%64.8%Jun 202642.3%Nov 20251st
Arc'teryx42.3% → 37.5%51.7%Dec 202528.6%Apr 20262nd
Black Diamond5.7% → 6.2%7%Jul 20265.7%Oct 20253rd
Edelrid0.28% → 0.3%0.42%Apr 20260.23%Dec 20254th
Deuter<0.01%<0.01%Feb 2026<0.01%Jun 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, DMM’s estimated Share of Search among chalk bag brands worldwide increased from 51.7% to 56.1%.
  • Across the 12 months ending September 2026, Arc'teryx’s estimated Share of Search among chalk bag brands worldwide decreased from 42.3% to 37.5%.
  • Across the 12 months ending September 2026, DMM’s estimated Share of Search among chalk bag brands worldwide peaked at 64.8% in June 2026 and was lowest at 42.3% in November 2025.
  • Across the 12 months ending September 2026, Arc'teryx’s estimated Share of Search among chalk bag brands worldwide peaked at 51.7% in December 2025 and was lowest at 28.6% in April 2026.
  • Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among chalk bag brands worldwide peaked at 7% in July 2026 and was lowest at 5.7% in October 2025.
  • Across the 12 months ending September 2026, Black Diamond, Edelrid and Deuter held steady: their estimated Share of Search among chalk bag brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for chalk bag brands worldwide in September 2026?

  1. In September 2026, Arc'teryx gained estimated Share of Search among chalk bag brands worldwide, from 32.9% to 37.5%.

  2. In September 2026, DMM lost estimated Share of Search among chalk bag brands worldwide, from 60.2% to 56.1%.

  3. Estimated monthly branded searches for Deuter worldwide fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How the Brand Demand Index is measured

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