Brandwave

Ski jackets:Which brands are most popular in search?

In August 2026, Patagonia was the most searched among ski jackets worldwide, with an estimated 2.7M branded searches and 39.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Patagonia39.1%
  2. Arc'teryx26.1%
  3. The North Face26.1%
  4. Helly Hansen6.4%
  5. Salomon2%
  6. Spyder0.17%

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Share of SearchLeaderboard

Compare the ski jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ski jackets worldwide, by month

Share of Search by month for Patagonia, Arc'teryx, The North Face, Helly Hansen. The figures are in the table below the chart.

View monthly share of search table
MonthPatagoniaArc'teryxThe North FaceHelly HansenSalomonSpyder
Oct 202536.8%24.7%30.1%7.4%0.84%0.16%
Nov 202532.4%26.5%32.4%7.9%0.61%0.14%
Dec 202530.5%30.5%30.5%7.5%0.7%0.2%
Jan 202632.3%26.4%32.3%7.9%0.9%0.26%
Feb 202636.8%24.6%30.1%7.4%0.96%0.2%
Mar 202641.9%22.9%28%5.6%1.3%0.19%
Apr 202644%24.1%24.1%5.9%1.6%0.19%
May 202641.2%22.6%27.5%6.8%1.8%0.15%
Jun 202643.9%24%24%5.9%2.1%0.13%
Jul 202641.7%22.8%27.8%5.6%2%0.15%
Aug 202639.1%26.1%26.1%6.4%2%0.17%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Patagonia

    39.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.Arc'teryx

    26.1%

    Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.3 points.

  3. 3.The North Face

    26.1%

    Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Helly Hansen

    6.4%

    Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  5. 5.Salomon

    2%

    Held 5th. 137K estimated branded searches, +5% vs prior month. Share 0 points.

  6. 6.Spyder

    0.17%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ski jackets worldwide?

In August 2026, Patagonia was the most searched among ski jackets worldwide, with an estimated 2.7M branded searches and 39.1% estimated Share of Search within this set. Arc'teryx is in 2nd place, 13 percentage points behind at 26.1% Share of Search.

Global ski jackets, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Patagonia36.8% → 39.1%44%Apr 202630.5%Dec 20251st
Arc'teryx24.7% → 26.1%30.5%Dec 202522.6%May 20263rd → 2nd
The North Face30.1% → 26.1%32.4%Nov 202524%Jun 20262nd → 3rd
Helly Hansen7.4% → 6.4%7.9%Nov 20255.6%Jul 20264th
Salomon0.84% → 2%2.1%Jun 20260.61%Nov 20255th
Spyder0.16% → 0.17%0.26%Jan 20260.13%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide increased from 36.8% to 39.1%.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among ski jackets worldwide increased from 24.7% to 26.1%.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide decreased from 30.1% to 26.1%.
  • Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide decreased from 7.4% to 6.4%.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide increased from 0.84% to 2%.
  • Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among ski jackets worldwide peaked at 44% in April 2026 and was lowest at 30.5% in December 2025.
  • Across the 11 months ending August 2026, Arc'teryx’s estimated Share of Search among ski jackets worldwide peaked at 30.5% in December 2025 and was lowest at 22.6% in May 2026.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide peaked at 32.4% in November 2025 and was lowest at 24% in June 2026.
  • Across the 11 months ending August 2026, Helly Hansen’s estimated Share of Search among ski jackets worldwide peaked at 7.9% in November 2025 and was lowest at 5.6% in July 2026.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski jackets worldwide peaked at 2.1% in June 2026 and was lowest at 0.61% in November 2025.
  • Across the 11 months ending August 2026, Arc'teryx rose from 3rd to 2nd among ski jackets worldwide.
  • Across the 11 months ending August 2026, The North Face fell from 2nd to 3rd among ski jackets worldwide.
  • Across the 11 months ending August 2026, Spyder held steady: its estimated Share of Search among ski jackets worldwide moved less than 0.5 percentage points.

How did search popularity change for ski jackets worldwide in August 2026?

  1. In August 2026, Arc'teryx overtook The North Face to rank 2nd among ski jackets worldwide, at 26.1%.

  2. In August 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5.6% to 6.4%.

  3. In August 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 41.7% to 39.1%.

  4. In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 27.8% to 26.1%.

  5. Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.

  6. Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

How the Brand Demand Index is measured

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