Brandwave

Spyder vs The North Face:Which is searched more?

In August 2026, The North Face had more branded searches than Spyder among ski jackets worldwide. The North Face was estimated to have 1.8M branded searches compared to Spyder’s 12.1K, and held a 19.7% Share of Search versus Spyder’s 0.13%. These are worldwide searches for English-language branded terms.

Share of Search among ski jackets worldwide in August 2026Which is more popular in search, Spyder or The North Face?
Spyder0.13%12.1K searches
vs
The North Face19.7%1.8M searches
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Which is more popular in search, Spyder or The North Face?

Compare the ski jackets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Spyder and The North Face among ski jackets worldwide, by month

Share of Search by month for The North Face, Spyder. The figures are in the table below the chart.

View monthly share of search table
MonthThe North FaceSpyder
Oct 202522.8%0.12%
Nov 202524.1%0.11%
Dec 202522.1%0.15%
Jan 202624%0.19%
Feb 202622.8%0.15%
Mar 202621.8%0.14%
Apr 202618.5%0.15%
May 202621.3%0.12%
Jun 202618.5%0.1%
Jul 202621.7%0.12%
Aug 202619.7%0.13%
Sep 2026——

How has the Spyder and The North Face comparison changed over the last 12 months?

  • The North Face was ahead of Spyder in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Spyder’s estimated Share of Search among ski jackets worldwide moved from 0.12% to 0.13%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
  • Across the 11 months ending August 2026, The North Face’s estimated Share of Search among ski jackets worldwide moved from 22.8% to 19.7%, and its estimated monthly branded searches moved from 3.4M to 1.8M.

How did search popularity change for ski jackets worldwide in August 2026?

  1. In August 2026, The North Face lost estimated Share of Search among ski jackets worldwide, from 21.7% to 19.7%.

  2. Estimated monthly branded searches for Spyder worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Spyder’s and The North Face’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Spyder

1 branded search term

  • spyder ski

The North Face

1 branded search term

  • the north face

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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