Brandwave

How popular isOutdoor Research in search?

In September 2026, people searched for Outdoor Research by name about 76,400 times worldwide, a 19.5% decrease from the previous year. These searches made up 0.73% of all global ski jacket searches, placing Outdoor Research eighth out of nine jackets. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. The North Face40%
  2. Patagonia26.9%
  3. Arc'teryx22%
  4. Helly Hansen5.4%
  5. Spyder1.7%
  6. Norrøna1.6%
  7. Columbia1.3%
  8. Outdoor Research0.73%
  9. Salomon0.29%
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Which ski jackets compete with Outdoor Research?

Outdoor Research against ski jackets worldwide, by month

Share of searches by month for The North Face, Patagonia, Arc'teryx, Helly Hansen, Outdoor Research. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FacePatagoniaArc'teryxHelly HansenSpyderNorrønaColumbiaOutdoor ResearchSalomon
Oct 202544.6%27.2%18.2%5.5%1.5%1.1%1.1%0.6%0.18%
Nov 202549.8%22.4%18.3%5.5%1%0.9%1.3%0.6%0.14%
Dec 202547.6%21.4%21.4%5.2%1.2%0.86%1.3%0.71%0.18%
Jan 202644.7%24.6%20.1%6%1.4%1.2%0.99%0.66%0.25%
Feb 202641.7%28%18.7%5.6%1.5%2.1%1.1%0.92%0.27%
Mar 202637.7%33.7%18.4%4.5%1.8%1.7%1.1%0.75%0.32%
Apr 202634.6%34.9%19.1%4.7%2.3%1.7%1.4%0.94%0.37%
May 202638.9%32%17.5%5.3%2.5%1.3%1.3%0.87%0.33%
Jun 202635%35.2%19.3%4.7%1.8%1.2%1.4%0.95%0.36%
Jul 202639.6%32.6%17.8%4.4%1.7%1.3%1.3%0.88%0.34%
Aug 202639.5%29.6%19.7%4.9%1.9%1.8%1.5%0.8%0.38%
Sep 202640%26.9%22%5.4%1.7%1.6%1.3%0.73%0.29%

  1. 1.The North Face

    40%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +0.5 points.

  2. 2.Patagonia

    26.9%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.7 points.

  3. 3.Arc'teryx

    22%

    Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  4. 4.Helly Hansen

    5.4%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  5. 5.Spyder

    1.7%

    Held 5th. 177K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Norrøna

    1.6%

    Held 6th. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Columbia

    1.3%

    Held 7th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Outdoor Research

    0.73%

    Held 8th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Salomon

    0.29%

    Held 9th. 30K estimated branded searches, -14.3% vs prior month. Share -0.1 points.

Compare search popularity between Outdoor Research and its closest rivals

Every comparison with Outdoor Research

25 comparisons

How has branded search demand for Outdoor Research changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outdoor Research worldwide fell from 94.9K to 76.4K.
  • Across the 12 months ending September 2026, Outdoor Research’s share of searches among ski jackets worldwide held steady, from 0.6% to 0.73%.

How did search popularity change for ski jackets worldwide in September 2026?

6 changes

  1. In September 2026, Arc'teryx gained share of searches among ski jackets worldwide, from 19.7% to 22%.

  2. In September 2026, Helly Hansen gained share of searches among ski jackets worldwide, from 4.9% to 5.4%.

  3. In September 2026, Patagonia lost share of searches among ski jackets worldwide, from 29.6% to 26.9%.

  4. Estimated monthly branded searches for The North Face worldwide fell 39.3% over 12 measured months, from 6.7M to 4.1M in September 2026.

  5. Estimated monthly branded searches for Spyder worldwide fell 19.2% over 12 measured months, from 219K to 177K in September 2026.

  6. Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are Outdoor Research’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outdoor Research’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outdoor research
  • outdoor research gloves

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How the Brand Demand Index is measured

Where does Outdoor Research compete?

Outdoor Research is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Waterproof jacket brands9th of 90.62%Show ranking
Outdoor clothing brands9th of 110.67%Show ranking
Snow pants brands9th of 90.7%Show ranking
Ski jackets8th of 90.73%Shown above
Rain jacket brands6th of 60.75%Show ranking
Softshell jacket brands5th of 62.2%Show ranking
Heated gloves brands4th of 72.2%Show ranking
Creator with pink hair and a pink jacket

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