Kathmandu vs Outdoor Research:Which is searched more?
In September 2026, Kathmandu had more branded searches than Outdoor Research among outdoor clothing brands worldwide. Kathmandu had about 550,000 branded searches, while Outdoor Research had 74,000. Kathmandu made up 5% of all outdoor clothing brand searches we track, and Outdoor Research accounted for 0.67%. These are worldwide searches for English-language branded terms.
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Is Kathmandu or Outdoor Research more popular in search?
Compare the outdoor clothing brands people buy jackets, layers and adventure gear from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kathmandu, Outdoor Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Kathmandu | Rab | Columbia | Macpac | Outdoor Research | Mons Royale | Icebreaker |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 25.6% | 17.2% | 5.2% | 4.2% | 1.9% | 2.3% | 0.85% | 0.57% | 0.17% | 0.14% |
| Nov 2025 | 46.8% | 21% | 17.2% | 5.1% | 3.5% | 1.5% | 3.2% | 0.85% | 0.57% | 0.14% | 0.14% |
| Dec 2025 | 44.4% | 20% | 20% | 4.9% | 4% | 1.5% | 3.4% | 0.98% | 0.66% | 0.16% | 0.16% |
| Jan 2026 | 41.9% | 23.1% | 18.9% | 5.6% | 3.8% | 2.1% | 2.6% | 0.93% | 0.62% | 0.19% | 0.23% |
| Feb 2026 | 39% | 26.3% | 17.6% | 5.3% | 4.3% | 2.9% | 2.4% | 1.1% | 0.86% | 0.21% | 0.17% |
| Mar 2026 | 34% | 30.4% | 16.6% | 4.1% | 7.5% | 2.7% | 2% | 1.5% | 0.67% | 0.3% | 0.16% |
| Apr 2026 | 30.3% | 30.5% | 16.7% | 4.1% | 9.2% | 3.4% | 2.2% | 2.2% | 0.82% | 0.3% | 0.2% |
| May 2026 | 34.5% | 28.4% | 15.5% | 4.7% | 8.5% | 3.1% | 1.9% | 2.1% | 0.77% | 0.28% | 0.19% |
| Jun 2026 | 29.7% | 29.9% | 16.4% | 4% | 10.9% | 3.3% | 1.9% | 2.7% | 0.81% | 0.3% | 0.2% |
| Jul 2026 | 34.6% | 28.5% | 15.6% | 3.8% | 8.6% | 3.8% | 1.8% | 2.1% | 0.77% | 0.28% | 0.19% |
| Aug 2026 | 35.3% | 26.4% | 17.6% | 4.3% | 7.9% | 3.5% | 2% | 1.6% | 0.71% | 0.32% | 0.17% |
| Sep 2026 | 36.9% | 24.9% | 20.3% | 5% | 5% | 3.3% | 2.2% | 1.2% | 0.67% | 0.25% | 0.16% |
How has the Kathmandu and Outdoor Research comparison changed over the last 12 months?
3 findings
- Kathmandu was ahead of Outdoor Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among outdoor clothing brands worldwide moved from 4.2% to 5%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Outdoor Research’s share of searches among outdoor clothing brands worldwide moved from 0.57% to 0.67%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for outdoor clothing brands worldwide in September 2026?
3 changes
In September 2026, Helly Hansen overtook Kathmandu to rank 4th among outdoor clothing brands worldwide, with 5% of the searches.
In September 2026, Kathmandu lost share of searches among outdoor clothing brands worldwide, from 7.9% to 5%.
Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kathmandu’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kathmandu
1 branded search term
- kathmandu
Outdoor Research
1 branded search term
- outdoor research
Other head-to-heads among outdoor clothing brands
The North Face vs Patagonia: compare search popularity
The North Face vs Arc'teryx: compare search popularity- The North Face vs Helly Hansen: compare search popularity
- The North Face vs Kathmandu: compare search popularity
- Patagonia vs Arc'teryx: compare search popularity
- Patagonia vs Helly Hansen: compare search popularity
Put your own brand in this comparison
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