Macpac vs Outdoor Research:Which is more popular?
In September 2026, Macpac had more branded searches than Outdoor Research among outdoor clothing brands worldwide. Macpac had about 135,000 branded searches, while Outdoor Research had 74,000. Macpac made up 1.2% of all outdoor clothing brand searches we track, and Outdoor Research accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about outdoor clothing brands, Outdoor Research appeared in four of the five answers and Macpac in none.
Who do people search for more?
Macpac, about 82% more searches than Outdoor Research
Who does AI mention more?
Outdoor Research, mentioned in 4 of 5 answers, Macpac in 0
Who does AI recommend more?
Outdoor Research, the only one of the two named
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Top outdoor clothing brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Outdoor Research was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Macpac did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arc'teryx5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Columbia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Outdoor Research4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
The North Face3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Helly Hansen3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rab3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mons Royale0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about outdoor clothing brands
5 answers
Asked ChatGPT
“Which outdoor clothing brand should I buy?”
Asked ChatGPT
“What are the best outdoor clothing brands?”
Asked ChatGPT
“What's the best outdoor clothing brand for cold wet weather?”
Searched Google, AI Overview
“outdoor clothing brands”
Searched Google, AI Overview
“outdoor jacket brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Macpac or Outdoor Research more popular in search?
This chart shows how often people search Google for Macpac and Outdoor Research by name. Each line represents a brand's share of searches for all 11 outdoor clothing brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Macpac, Outdoor Research. The figures are in the table below the chart.
View monthly share of searches table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Kathmandu | Rab | Columbia | Macpac | Outdoor Research | Mons Royale | Icebreaker |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42% | 25.6% | 17.2% | 5.2% | 4.2% | 1.9% | 2.3% | 0.85% | 0.57% | 0.17% | 0.14% |
| Nov 2025 | 46.8% | 21% | 17.2% | 5.1% | 3.5% | 1.5% | 3.2% | 0.85% | 0.57% | 0.14% | 0.14% |
| Dec 2025 | 44.4% | 20% | 20% | 4.9% | 4% | 1.5% | 3.4% | 0.98% | 0.66% | 0.16% | 0.16% |
| Jan 2026 | 41.9% | 23.1% | 18.9% | 5.6% | 3.8% | 2.1% | 2.6% | 0.93% | 0.62% | 0.19% | 0.23% |
| Feb 2026 | 39% | 26.3% | 17.6% | 5.3% | 4.3% | 2.9% | 2.4% | 1.1% | 0.86% | 0.21% | 0.17% |
| Mar 2026 | 34% | 30.4% | 16.6% | 4.1% | 7.5% | 2.7% | 2% | 1.5% | 0.67% | 0.3% | 0.16% |
| Apr 2026 | 30.3% | 30.5% | 16.7% | 4.1% | 9.2% | 3.4% | 2.2% | 2.2% | 0.82% | 0.3% | 0.2% |
| May 2026 | 34.5% | 28.4% | 15.5% | 4.7% | 8.5% | 3.1% | 1.9% | 2.1% | 0.77% | 0.28% | 0.19% |
| Jun 2026 | 29.7% | 29.9% | 16.4% | 4% | 10.9% | 3.3% | 1.9% | 2.7% | 0.81% | 0.3% | 0.2% |
| Jul 2026 | 34.6% | 28.5% | 15.6% | 3.8% | 8.6% | 3.8% | 1.8% | 2.1% | 0.77% | 0.28% | 0.19% |
| Aug 2026 | 35.3% | 26.4% | 17.6% | 4.3% | 7.9% | 3.5% | 2% | 1.6% | 0.71% | 0.32% | 0.17% |
| Sep 2026 | 36.9% | 24.9% | 20.3% | 5% | 5% | 3.3% | 2.2% | 1.2% | 0.67% | 0.25% | 0.16% |
How has the Macpac and Outdoor Research comparison changed over the last 12 months?
3 findings
- Macpac was ahead of Outdoor Research in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among outdoor clothing brands worldwide moved from 0.85% to 1.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Outdoor Research’s share of searches among outdoor clothing brands worldwide moved from 0.57% to 0.67%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for outdoor clothing brands worldwide in September 2026?
2 changes
Macpac’s share of searches among outdoor clothing brands worldwide has lost ground for 3 months in a row, from 2.7% to 1.2% in September 2026.
Estimated monthly branded searches for Outdoor Research worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Macpac’s and Outdoor Research’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macpac
1 branded search term
- macpac
Outdoor Research
1 branded search term
- outdoor research
Other head-to-heads among outdoor clothing brands
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