How popular isMacpac in search?
In August 2026, there were an estimated 165K branded searches for Macpac worldwide which is up 22.2% over the last 11 months. Macpac holds 2.2% estimated Share of Search among rain jacket brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Patagonia37.1%
Arc'teryx24.8%
The North Face24.8%
Kathmandu11.1%
Macpac2.2%
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Where does Macpac compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Rain jacket brands | 5th of 5 | 2.2% | Shown below |
| Sleeping bag brands | 2nd of 5 | 13.9% | Show ranking |
| Camping tent brands | 2nd of 5 | 15.3% | Show ranking |
| Camping chair brands | 2nd of 5 | 15.9% | Show ranking |
Which rain jacket brands compete with Macpac?
Share of Search by month for Patagonia, Arc'teryx, The North Face, Kathmandu, Macpac. The figures are in the table below the chart.
View monthly share of search table
| Month | Patagonia | Arc'teryx | The North Face | Kathmandu | Macpac |
|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 24.9% | 30.5% | 6.1% | 1.2% |
| Nov 2025 | 33.1% | 27.1% | 33.1% | 5.4% | 1.3% |
| Dec 2025 | 30.8% | 30.8% | 30.8% | 6.2% | 1.5% |
| Jan 2026 | 33.1% | 27.1% | 33.1% | 5.4% | 1.3% |
| Feb 2026 | 37.2% | 24.8% | 30.4% | 6.1% | 1.5% |
| Mar 2026 | 39.8% | 21.8% | 26.6% | 9.8% | 2% |
| Apr 2026 | 40.5% | 22.2% | 22.2% | 12.2% | 3% |
| May 2026 | 38.6% | 21.1% | 25.8% | 11.6% | 2.8% |
| Jun 2026 | 39.2% | 21.5% | 21.5% | 14.3% | 3.5% |
| Jul 2026 | 38.6% | 21.1% | 25.8% | 11.6% | 2.8% |
| Aug 2026 | 37.1% | 24.8% | 24.8% | 11.1% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 2.7M | 0% | -1.5 points | |
| 2, moved from 3rd to 2nd | 24.8% | 1.8M | +22% | +3.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 24.8% | 1.8M | 0% | -1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 11.1% | 823K | 0% | -0.5 points | |
| 5, held 5th | 2.2% | 165K | -17.9% | -0.6 points |
37.1%
Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share -1.5 points.
24.8%
Moved from 3rd to 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.6 points.
24.8%
Moved from 2nd to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.
11.1%
Held 4th. 823K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Macpac2.2%
Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -0.6 points.
Compare search popularity between Macpac and its closest rivals
How has branded search demand for Macpac changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Macpac worldwide rose from 135K to 165K.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among rain jacket brands worldwide increased from 1.2% to 2.2%.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among rain jacket brands worldwide peaked at 3.5% in June 2026 and was lowest at 1.2% in October 2025.
How did search popularity change for rain jacket brands worldwide in August 2026?
5 changes
In August 2026, Arc'teryx overtook The North Face to rank 2nd among rain jacket brands worldwide, at 24.8%.
In August 2026, Patagonia lost estimated Share of Search among rain jacket brands worldwide, from 38.6% to 37.1%.
In August 2026, The North Face lost estimated Share of Search among rain jacket brands worldwide, from 25.8% to 24.8%.
In August 2026, Macpac lost estimated Share of Search among rain jacket brands worldwide, from 2.8% to 2.2%.
Estimated monthly branded searches for Kathmandu worldwide rose 22.3% over 11 measured months, from 673K to 823K in August 2026.
How is Macpac measured?
Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- macpac
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Is Macpac your brand?
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