How popular isMacpac in search?
In August 2026, there were an estimated 165K branded searches for Macpac worldwide which is up 22.2% over the last 11 months. Macpac holds 13.9% estimated Share of Search among sleeping bag brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kathmandu69.3%
Macpac13.9%
Sea to Summit9.3%
Therm-a-Rest4.2%
Big Agnes3.4%
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Which sleeping bag brands compete with Macpac?
Share of Search by month for Kathmandu, Macpac, Sea to Summit, Therm-a-Rest, Big Agnes. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Sea to Summit | Therm-a-Rest | Big Agnes |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Nov 2025 | 70.6% | 17.2% | 6.3% | 3.5% | 2.3% |
| Dec 2025 | 72.2% | 17.6% | 5.3% | 2.9% | 1.9% |
| Jan 2026 | 68.7% | 16.8% | 7.6% | 4.1% | 2.8% |
| Feb 2026 | 68.3% | 16.8% | 7.5% | 4.1% | 3.4% |
| Mar 2026 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Apr 2026 | 70.2% | 17.2% | 6.3% | 3.5% | 2.8% |
| May 2026 | 68.3% | 16.7% | 7.5% | 4.1% | 3.4% |
| Jun 2026 | 70.5% | 17.3% | 6.4% | 3.5% | 2.3% |
| Jul 2026 | 67.2% | 16.4% | 9% | 4% | 3.3% |
| Aug 2026 | 69.3% | 13.9% | 9.3% | 4.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.3% | 823K | 0% | +2 points | |
| 2, held 2nd | 13.9% | 165K | -17.9% | -2.5 points | |
| 3, held 3rd | 9.3% | 110K | 0% | +0.3 points | |
| 4, held 4th | 4.2% | 49.5K | 0% | +0.1 points | |
| 5, held 5th | 3.4% | 40.5K | 0% | +0.1 points |
69.3%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +2 points.
2.
Macpac13.9%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -2.5 points.
9.3%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.2%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
3.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Macpac and its closest rivals
How has branded search demand for Macpac changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Macpac worldwide rose from 135K to 165K.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide decreased from 14.5% to 13.9%.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide peaked at 17.6% in December 2025 and was lowest at 13.9% in August 2026.
How did search popularity change for sleeping bag brands worldwide in August 2026?
5 changes
In August 2026, Kathmandu gained estimated Share of Search among sleeping bag brands worldwide, from 67.2% to 69.3%.
In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.
Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.
Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for Big Agnes worldwide rose 49.4% over 11 measured months, from 27.1K to 40.5K in August 2026.
Where does Macpac compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Rain jacket brands | 5th of 5 | 2.2% | Show ranking |
| Sleeping bag brands | 2nd of 5 | 13.9% | Shown above |
| Camping tent brands | 2nd of 5 | 15.3% | Show ranking |
| Camping chair brands | 2nd of 5 | 15.9% | Show ranking |
How is Macpac measured?
Brandwave collects information about searches that people make online using Macpac’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- macpac
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Is Macpac your brand?
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