Macpac vs Therm-a-Rest:Which is more popular by branded search?
In August 2026, Macpac had more branded searches than Therm-a-Rest among sleeping bag brands worldwide. Macpac was estimated to have 165K branded searches compared to Therm-a-Rest’s 49.5K, and held a 13.9% Share of Search versus Therm-a-Rest’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Macpac or Therm-a-Rest?
Compare the sleeping bag brands campers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Macpac, Therm-a-Rest. The figures are in the table below the chart.
View monthly share of search table
| Month | Kathmandu | Macpac | Sea to Summit | Therm-a-Rest | Big Agnes |
|---|---|---|---|---|---|
| Oct 2025 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Nov 2025 | 70.6% | 17.2% | 6.3% | 3.5% | 2.3% |
| Dec 2025 | 72.2% | 17.6% | 5.3% | 2.9% | 1.9% |
| Jan 2026 | 68.7% | 16.8% | 7.6% | 4.1% | 2.8% |
| Feb 2026 | 68.3% | 16.8% | 7.5% | 4.1% | 3.4% |
| Mar 2026 | 72.5% | 14.5% | 6.5% | 3.6% | 2.9% |
| Apr 2026 | 70.2% | 17.2% | 6.3% | 3.5% | 2.8% |
| May 2026 | 68.3% | 16.7% | 7.5% | 4.1% | 3.4% |
| Jun 2026 | 70.5% | 17.3% | 6.4% | 3.5% | 2.3% |
| Jul 2026 | 67.2% | 16.4% | 9% | 4% | 3.3% |
| Aug 2026 | 69.3% | 13.9% | 9.3% | 4.2% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the Macpac and Therm-a-Rest comparison changed over the last 12 months?
3 findings
- Macpac was ahead of Therm-a-Rest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macpac’s estimated Share of Search among sleeping bag brands worldwide moved from 14.5% to 13.9%, and its estimated monthly branded searches moved from 135K to 165K.
- Across the 11 months ending August 2026, Therm-a-Rest’s estimated Share of Search among sleeping bag brands worldwide moved from 3.6% to 4.2%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for sleeping bag brands worldwide in August 2026?
2 changes
In August 2026, Macpac lost estimated Share of Search among sleeping bag brands worldwide, from 16.4% to 13.9%.
Estimated monthly branded searches for Therm-a-Rest worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Macpac’s and Therm-a-Rest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macpac
1 branded search term
- macpac
Therm-a-Rest
1 branded search term
- therm-a-rest
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.