Brandwave

Nemo vs Western Mountaineering:Which is more popular?

In September 2026, Western Mountaineering had more branded searches than Nemo among sleeping bag brands worldwide. Western Mountaineering had about 9,900 branded searches, while Nemo had 1,300. Western Mountaineering made up 1% of all sleeping bag brand searches we track, and Nemo accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about sleeping bag brands, Nemo and Western Mountaineering each appeared in three of the five answers. Western Mountaineering was mentioned before Nemo in two out of three answers.

Among sleeping bag brands worldwide in September 2026

Who do people search for more?

Western Mountaineering, about 8 searches for every 1 for Nemo

Western Mountaineering 9.9K searchesNemo 1.3K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Nemo in 3 of 5Western Mountaineering in 3 of 5

Who does AI recommend more?

Western Mountaineering, named ahead of Nemo in 2 of 3 answers

Western Mountaineering first in 2Nemo first in 1

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nemo and Western Mountaineering were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Western Mountaineering was listed before Nemo in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REI Co-op1st
  2. Marmot2nd
  3. Sea to Summit3rd
  4. Nemo4th
  5. Western Mountaineering5th
  6. Forclaz6th
  7. Big Agnes7th
  8. Therm-a-Rest8th
  9. Exped9th
  10. Kathmandu–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Mountaineering3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marmot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forclaz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exped1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therm-a-Rest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about sleeping bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nemo or Western Mountaineering more popular in search?

This chart shows how often people search Google for Nemo and Western Mountaineering by name. Each line represents a brand's share of searches for all 11 sleeping bag brands we track, month by month, from English-language searches worldwide.

Nemo and Western Mountaineering among sleeping bag brands worldwide, by month

Share of searches by month for Western Mountaineering, Nemo. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacREI Co-opSea to SummitExpedForclazTherm-a-RestBig AgnesWestern MountaineeringMarmotNemo
Oct 202560.1%12.1%6.6%5.4%3.6%5.4%3%2.4%1.1%0.32%0.06%
Nov 202559%14.4%7.9%5.3%2.9%4.3%2.9%1.9%1.1%0.26%0.06%
Dec 202560.5%14.8%8.1%4.4%2.4%4.4%2.4%1.6%0.89%0.26%0.05%
Jan 202656.5%13.9%7.6%6.2%3.4%5.1%3.4%2.3%1.2%0.3%0.06%
Feb 202655.9%13.7%7.5%6.2%4.1%5%3.4%2.8%1%0.29%0.07%
Mar 202661.5%12.3%6.8%5.5%3.7%3.7%3%2.5%0.74%0.22%0.07%
Apr 202661%14.9%5.5%5.5%3%3.7%3%2.5%0.6%0.27%0.07%
May 202658.4%14.3%6.4%6.4%3.5%3.5%3.5%2.9%0.7%0.31%0.09%
Jun 202662.3%15.3%4.6%5.6%3.1%3.1%3.1%2.1%0.5%0.22%0.08%
Jul 202658.3%14.2%5.2%7.8%3.5%3.5%3.5%2.9%0.7%0.25%0.09%
Aug 202659.1%11.8%6.5%7.9%3.6%3.6%3.6%2.9%0.71%0.26%0.11%
Sep 202655.6%13.7%7.5%7.5%4.1%4.1%3.3%2.7%1%0.36%0.13%

How has the Nemo and Western Mountaineering comparison changed over the last 12 months?

3 findings

How did search popularity change for sleeping bag brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Nemo worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.

  2. Estimated monthly branded searches for Western Mountaineering worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nemo’s and Western Mountaineering’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nemo

1 branded search term

  • nemo pad

Western Mountaineering

1 branded search term

  • western mountaineering

How the Brand Demand Index is measured

Other head-to-heads among sleeping bag brands

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