Brandwave

How popular isNemo?

In September 2026, people searched for Nemo by name about 22,600 times worldwide, a 33.5% increase from the previous year. These searches made up 0.13% of all global sleeping bag brand searches, placing Nemo 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about sleeping bag brands, Nemo appeared in three of the five answers and was the fourth most recommended of the 11.

Search and AI answers in September 2026

Nemo is the 11th most searched of 11 competitors and the fourth most recommended in AI answers.

  1. KathmanduShare of searches 55.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. MacpacShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. REI Co-opShare of searches 7.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Sea to SummitShare of searches 7.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. NemoShare of searches 0.13%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+6 more

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Top sleeping bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nemo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nemo is the fourth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REI Co-op1st
  2. Marmot2nd
  3. Sea to Summit3rd
  4. Nemo4th
  5. Western Mountaineering5th
  6. Forclaz6th
  7. Big Agnes7th
  8. Therm-a-Rest8th
  9. Exped9th
  10. Kathmandu–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Mountaineering3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marmot3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sea to Summit2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Forclaz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exped1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Therm-a-Rest1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about sleeping bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which sleeping bag brands compete with Nemo?

Nemo against sleeping bag brands worldwide, by month

Share of searches by month for Kathmandu, Macpac, REI Co-op, Sea to Summit, Exped, Forclaz, Therm-a-Rest, Big Agnes, Nemo. The figures are in the table below the chart.

View monthly share of searches table
MonthKathmanduMacpacREI Co-opSea to SummitExpedForclazTherm-a-RestBig AgnesWestern MountaineeringMarmotNemo
Oct 202560.1%12.1%6.6%5.4%3.6%5.4%3%2.4%1.1%0.32%0.06%
Nov 202559%14.4%7.9%5.3%2.9%4.3%2.9%1.9%1.1%0.26%0.06%
Dec 202560.5%14.8%8.1%4.4%2.4%4.4%2.4%1.6%0.89%0.26%0.05%
Jan 202656.5%13.9%7.6%6.2%3.4%5.1%3.4%2.3%1.2%0.3%0.06%
Feb 202655.9%13.7%7.5%6.2%4.1%5%3.4%2.8%1%0.29%0.07%
Mar 202661.5%12.3%6.8%5.5%3.7%3.7%3%2.5%0.74%0.22%0.07%
Apr 202661%14.9%5.5%5.5%3%3.7%3%2.5%0.6%0.27%0.07%
May 202658.4%14.3%6.4%6.4%3.5%3.5%3.5%2.9%0.7%0.31%0.09%
Jun 202662.3%15.3%4.6%5.6%3.1%3.1%3.1%2.1%0.5%0.22%0.08%
Jul 202658.3%14.2%5.2%7.8%3.5%3.5%3.5%2.9%0.7%0.25%0.09%
Aug 202659.1%11.8%6.5%7.9%3.6%3.6%3.6%2.9%0.71%0.26%0.11%
Sep 202655.6%13.7%7.5%7.5%4.1%4.1%3.3%2.7%1%0.36%0.13%

  1. 1.Kathmandu

    55.6%

    Held 1st. 550K estimated branded searches, -33.2% vs prior month. Share -3.5 points.

  2. 2.Macpac

    13.7%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share +1.8 points.

  3. 3.REI Co-op

    7.5%

    Moved from 4th to 3rd. 74K estimated branded searches, -18.2% vs prior month. Share +1 points.

  4. 4.Sea to Summit

    7.5%

    Moved from 3rd to 4th. 74K estimated branded searches, -32.7% vs prior month. Share -0.4 points.

  5. 5.Exped

    4.1%

    Held 5th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  6. 6.Forclaz

    4.1%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share +0.5 points.

  7. 7.Therm-a-Rest

    3.3%

    Held 7th. 33.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  8. 8.Big Agnes

    2.7%

    Held 8th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.2 points.

  9. 9.Western Mountaineering

    1%

    Held 9th. 9.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  10. 10.Marmot

    0.36%

    Held 10th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.

  11. 11.Nemo

    0.13%

    Held 11th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.

Compare popularity between Nemo and its closest rivals

Every comparison with Nemo

18 comparisons

How has branded search demand for Nemo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nemo worldwide rose from 16.9K to 22.6K.
  • Across the 12 months ending September 2026, Nemo’s share of searches among sleeping bag brands worldwide held steady, from 0.06% to 0.13%.

How did search popularity change for sleeping bag brands worldwide in September 2026?

6 changes

  1. In September 2026, REI Co-op overtook Sea to Summit to rank 3rd among sleeping bag brands worldwide, with 7.5% of the searches.

  2. In September 2026, Macpac gained share of searches among sleeping bag brands worldwide, from 11.8% to 13.7%.

  3. In September 2026, Exped gained share of searches among sleeping bag brands worldwide, from 3.6% to 4.1%.

  4. In September 2026, Forclaz gained share of searches among sleeping bag brands worldwide, from 3.6% to 4.1%.

  5. In September 2026, Kathmandu lost share of searches among sleeping bag brands worldwide, from 59.1% to 55.6%.

  6. Estimated monthly branded searches for Nemo worldwide rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.

How are Nemo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nemo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nemo backpacking tent
  • nemo pad
  • nemo sleeping mat
  • nemo sleeping pad
  • nemo tent

Do you work for Nemo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nemo compete?

Nemo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping tent brands8th of 90.24%Show ranking
Sleeping bag brands11th of 110.13%Shown above
Sleeping mat brands5th of 64.3%Show ranking
Sleeping pad brands5th of 611.2%Show ranking
Backpacking tent brands4th of 66.7%Show ranking
Ultralight tent brands3rd of 617.7%Show ranking
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Is Nemo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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