How popular isNemo in search?
In August 2026, there were an estimated 823K branded searches for Nemo worldwide which is up 22.3% over the last 11 months. Nemo holds 79.3% estimated Share of Search among sleeping mat brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nemo79.3%
Sea to Summit10.6%
Exped4.8%
Therm-a-Rest4.8%
Klymit0.52%
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Which sleeping mat brands compete with Nemo?
Share of Search by month for Nemo, Sea to Summit, Exped, Therm-a-Rest. The figures are in the table below the chart.
View monthly share of search table
| Month | Nemo | Sea to Summit | Exped | Therm-a-Rest | Klymit |
|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 7.5% | 5% | 4.1% | 0.54% |
| Nov 2025 | 80.9% | 8.9% | 4.9% | 4.9% | 0.53% |
| Dec 2025 | 83.7% | 7.5% | 4.1% | 4.1% | 0.55% |
| Jan 2026 | 80.9% | 8.9% | 4.9% | 4.9% | 0.53% |
| Feb 2026 | 83% | 7.5% | 5% | 4.1% | 0.44% |
| Mar 2026 | 80% | 8.8% | 5.9% | 4.8% | 0.52% |
| Apr 2026 | 80.9% | 8.9% | 4.9% | 4.9% | 0.53% |
| May 2026 | 80.9% | 8.9% | 4.9% | 4.9% | 0.53% |
| Jun 2026 | 77.5% | 10.4% | 5.7% | 5.7% | 0.62% |
| Jul 2026 | 75.8% | 12.4% | 5.6% | 5.6% | 0.61% |
| Aug 2026 | 79.3% | 10.6% | 4.8% | 4.8% | 0.52% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.3% | 823K | +22.3% | +3.5 points | |
| 2, held 2nd | 10.6% | 110K | 0% | -1.8 points | |
| 3, held 3rd | 4.8% | 49.5K | 0% | -0.8 points | |
| 4, held 4th | 4.8% | 49.5K | 0% | -0.8 points | |
| 5, held 5th | 0.52% | 5.4K | 0% | -0.1 points |
1.
Nemo79.3%
Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.5 points.
10.6%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.8 points.
3.
Exped4.8%
Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
4.8%
Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.
Klymit0.52%
Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Nemo and its closest rivals
How has branded search demand for Nemo changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nemo worldwide rose from 673K to 823K.
- Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping mat brands worldwide decreased from 82.9% to 79.3%.
- Across the 11 months ending August 2026, Nemo’s estimated Share of Search among sleeping mat brands worldwide peaked at 83.7% in December 2025 and was lowest at 75.8% in July 2026.
How did search popularity change for sleeping mat brands worldwide in August 2026?
5 changes
In August 2026, Nemo gained estimated Share of Search among sleeping mat brands worldwide, from 75.8% to 79.3%.
In August 2026, Sea to Summit lost estimated Share of Search among sleeping mat brands worldwide, from 12.4% to 10.6%.
In August 2026, Exped lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%.
In August 2026, Therm-a-Rest lost estimated Share of Search among sleeping mat brands worldwide, from 5.6% to 4.8%.
Estimated monthly branded searches for Klymit worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.
Where does Nemo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sleeping pads | 1st of 6 | 76.4% | Show ranking |
| Sleeping mat brands | 1st of 5 | 79.3% | Shown above |
How is Nemo measured?
Brandwave collects information about searches that people make online using Nemo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nemo
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Is Nemo your brand?
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