Brandwave

How popular isNemo?

In September 2026, people searched for Nemo by name about 22,600 times worldwide, a 33.5% increase from the previous year. These searches made up 0.24% of all global camping tent brand searches, placing Nemo eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about camping tent brands, Nemo appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Nemo is the eighth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. The North FaceShare of searches 79.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. KathmanduShare of searches 10.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ColemanShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. MacpacShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NemoShare of searches 0.24%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top camping tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nemo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nemo is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. REI Co-op1st
  2. The North Face2nd
  3. Big Agnes3rd
  4. Coleman4th
  5. Nemo5th
  6. MSR6th
  7. Hilleberg7th
  8. Kathmandu–
  9. Macpac–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • The North Face5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coleman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • REI Co-op3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nemo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hilleberg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MSR1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kathmandu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macpac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping tent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camping tent brands compete with Nemo?

Nemo against camping tent brands worldwide, by month

Share of searches by month for The North Face, Kathmandu, Coleman, Macpac, Nemo. The figures are in the table below the chart.

View monthly share of searches table
MonthThe North FaceKathmanduColemanMacpacREI Co-opBig AgnesHillebergNemoMSR
Oct 202584.6%8.5%3.5%1.7%0.93%0.34%0.15%0.13%0.07%
Nov 202588.3%6.5%2.2%1.6%0.87%0.22%0.12%0.08%0.04%
Dec 202586.2%7.8%2.6%1.9%1%0.21%0.11%0.09%0.05%
Jan 202685.4%7.7%3.3%1.9%1%0.31%0.17%0.11%0.06%
Feb 202682.7%9.1%3.8%2.2%1.2%0.45%0.2%0.16%0.07%
Mar 202672.4%15.9%5.5%3.2%1.8%0.64%0.29%0.23%0.1%
Apr 202665.2%19.7%6.9%4.8%1.8%0.79%0.35%0.29%0.13%
May 202669.1%17.1%6.2%4.2%1.9%0.84%0.31%0.31%0.14%
Jun 202661.6%22.6%7%5.6%1.7%0.75%0.34%0.34%0.12%
Jul 202669.1%17.1%6.4%4.2%1.5%0.84%0.38%0.31%0.14%
Aug 202671.4%16.1%6%3.2%1.8%0.79%0.35%0.29%0.13%
Sep 202679.3%10.7%4.7%2.6%1.4%0.53%0.29%0.24%0.11%

  1. 1.The North Face

    79.3%

    Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +8 points.

  2. 2.Kathmandu

    10.7%

    Held 2nd. 550K estimated branded searches, -33.2% vs prior month. Share -5.3 points.

  3. 3.Coleman

    4.7%

    Held 3rd. 241K estimated branded searches, -21.8% vs prior month. Share -1.3 points.

  4. 4.Macpac

    2.6%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  5. 5.REI Co-op

    1.4%

    Held 5th. 74K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Big Agnes

    0.53%

    Held 6th. 27.1K estimated branded searches, -33.1% vs prior month. Share -0.3 points.

  7. 7.Hilleberg

    0.29%

    Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.Nemo

    0.24%

    Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  9. 9.MSR

    0.11%

    Held 9th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Nemo and its closest rivals

Every comparison with Nemo

18 comparisons

How has branded search demand for Nemo changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nemo worldwide rose from 16.9K to 22.6K.
  • Across the 12 months ending September 2026, Nemo’s share of searches among camping tent brands worldwide held steady, from 0.13% to 0.24%.

How did search popularity change for camping tent brands worldwide in September 2026?

6 changes

  1. In September 2026, The North Face gained share of searches among camping tent brands worldwide, from 71.4% to 79.3%.

  2. In September 2026, Kathmandu lost share of searches among camping tent brands worldwide, from 16.1% to 10.7%.

  3. In September 2026, Coleman lost share of searches among camping tent brands worldwide, from 6% to 4.7%.

  4. In September 2026, Macpac lost share of searches among camping tent brands worldwide, from 3.2% to 2.6%.

  5. Estimated monthly branded searches for Hilleberg worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Nemo worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

How are Nemo’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Nemo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nemo backpacking tent
  • nemo pad
  • nemo sleeping mat
  • nemo sleeping pad
  • nemo tent

Do you work for Nemo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nemo compete?

Nemo is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camping tent brands8th of 90.24%Shown above
Sleeping bag brands11th of 110.13%Show ranking
Sleeping mat brands5th of 64.3%Show ranking
Sleeping pad brands5th of 611.2%Show ranking
Backpacking tent brands4th of 66.7%Show ranking
Ultralight tent brands3rd of 617.7%Show ranking
Creator with pink hair and a pink jacket

Is Nemo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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