Brandwave

Durston Gear vs Nemo:Which is more popular?

In September 2026, Durston Gear and Nemo were level in searches among backpacking tent brands worldwide, with an estimated 12K versus 12.5K branded searches, at 6.4% and 6.7% of the total. When we asked ChatGPT and Google AI Overviews about backpacking tent brands, Durston Gear appeared in all five answers and Nemo in four. Nemo was mentioned before Durston Gear in three out of four answers.

Among backpacking tent brands worldwide in September 2026

Who do people search for more?

Nemo and Durston Gear are searched for about as often as each other.

Nemo 12.5K searchesDurston Gear 12K searches

Who does AI mention more?

Durston Gear, mentioned in every answer we collected

Durston Gear in 5 of 5Nemo in 4 of 5

Who does AI recommend more?

Nemo, named ahead of Durston Gear in 3 of 4 answers

Nemo first in 3Durston Gear first in 1

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Top backpacking tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Durston Gear appeared in all five answers. Nemo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nemo was listed before Durston Gear in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Nemo2nd
  3. Durston Gear3rd
  4. MSR4th
  5. REI Co-op5th
  6. Zpacks6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Agnes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Durston Gear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zpacks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nemo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backpacking tent brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Durston Gear or Nemo more popular in search?

This chart shows how often people search Google for Durston Gear and Nemo by name. Each line represents a brand's share of searches for all six backpacking tent brands we track, month by month, from English-language searches worldwide.

Durston Gear and Nemo among backpacking tent brands worldwide, by month

Share of searches by month for Nemo, Durston Gear. The figures are in the table below the chart.

View monthly share of searches table
MonthREI Co-opZpacksBig AgnesNemoDurston GearMSR
Oct 202540.2%32.9%14.7%5.6%6.5%0.09%
Nov 202547.1%31.7%11.6%4.4%5.1%0.06%
Dec 202545.3%37.3%9.1%4.2%4%0.06%
Jan 202642%34.3%12.6%4.7%6.3%0.1%
Feb 202637.5%37.5%13.7%5.2%6.1%0.09%
Mar 202642.4%28.4%15.5%5.9%7.7%0.1%
Apr 202637.3%30.5%16.7%6.3%9.1%0.11%
May 202640.5%27.1%18.1%6.9%7.3%0.12%
Jun 202638.9%26%17.4%8%9.5%0.14%
Jul 202637%24.8%20.3%7.6%10.1%0.16%
Aug 202640.2%26.9%18%6.8%8%0.14%
Sep 202639.7%32.5%14.5%6.7%6.4%0.09%

How has the Durston Gear and Nemo comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Nemo took it in December 2025, Durston Gear took it in January 2026, Nemo took it in September 2026.
  • Across the 12 months ending September 2026, Durston Gear’s share of searches among backpacking tent brands worldwide moved from 6.5% to 6.4%, and its estimated monthly branded searches held steady at 12K.
  • Across the 12 months ending September 2026, Nemo’s share of searches among backpacking tent brands worldwide moved from 5.6% to 6.7%, and its estimated monthly branded searches moved from 10.2K to 12.5K.

How did search popularity change for backpacking tent brands worldwide in September 2026?

2 changes

  1. In September 2026, Durston Gear lost share of searches among backpacking tent brands worldwide, from 8% to 6.4%.

  2. Nemo’s share of searches among backpacking tent brands worldwide has lost ground for 3 months in a row, from 8% to 6.7% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Durston Gear’s and Nemo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Durston Gear

2 branded search terms

  • durston gear
  • durston x mid

Nemo

2 branded search terms

  • nemo backpacking tent
  • nemo tent

How the Brand Demand Index is measured

Other head-to-heads among backpacking tent brands

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