Brandwave

How popular isDurston Gear?

In September 2026, people searched for Durston Gear by name about 12,000 times worldwide, about the same as the previous year. These searches made up 6.4% of all global backpacking tent brand searches, placing Durston Gear fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about backpacking tent brands, Durston Gear appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Durston Gear is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. REI Co-opShare of searches 39.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. ZpacksShare of searches 32.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  3. Big AgnesShare of searches 14.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NemoShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Durston GearShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top backpacking tent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Durston Gear appeared in all five answers. Durston Gear is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Big Agnes1st
  2. Nemo2nd
  3. Durston Gear3rd
  4. MSR4th
  5. REI Co-op5th
  6. Zpacks6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Big Agnes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Durston Gear5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • REI Co-op4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zpacks4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nemo4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about backpacking tent brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which backpacking tent brands compete with Durston Gear?

Durston Gear against backpacking tent brands worldwide, by month

Share of searches by month for REI Co-op, Zpacks, Big Agnes, Nemo, Durston Gear. The figures are in the table below the chart.

View monthly share of searches table
MonthREI Co-opZpacksBig AgnesNemoDurston GearMSR
Oct 202540.2%32.9%14.7%5.6%6.5%0.09%
Nov 202547.1%31.7%11.6%4.4%5.1%0.06%
Dec 202545.3%37.3%9.1%4.2%4%0.06%
Jan 202642%34.3%12.6%4.7%6.3%0.1%
Feb 202637.5%37.5%13.7%5.2%6.1%0.09%
Mar 202642.4%28.4%15.5%5.9%7.7%0.1%
Apr 202637.3%30.5%16.7%6.3%9.1%0.11%
May 202640.5%27.1%18.1%6.9%7.3%0.12%
Jun 202638.9%26%17.4%8%9.5%0.14%
Jul 202637%24.8%20.3%7.6%10.1%0.16%
Aug 202640.2%26.9%18%6.8%8%0.14%
Sep 202639.7%32.5%14.5%6.7%6.4%0.09%

  1. 1.REI Co-op

    39.7%

    Held 1st. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  2. 2.Zpacks

    32.5%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share +5.6 points.

  3. 3.Big Agnes

    14.5%

    Held 3rd. 27.1K estimated branded searches, -33.1% vs prior month. Share -3.4 points.

  4. 4.Nemo

    6.7%

    Moved from 5th to 4th. 12.5K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  5. 5.Durston Gear

    6.4%

    Moved from 4th to 5th. 12K estimated branded searches, -33.3% vs prior month. Share -1.5 points.

  6. 6.MSR

    0.09%

    Held 6th. 170 estimated branded searches, -46.9% vs prior month. Share -0.1 points.

Compare popularity between Durston Gear and its closest rivals

Every comparison with Durston Gear

6 comparisons

How has branded search demand for Durston Gear changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Durston Gear worldwide held steady at 12K.
  • Across the 12 months ending September 2026, Durston Gear’s share of searches among backpacking tent brands worldwide peaked at 10.1% in July 2026 and was lowest at 4% in December 2025.
  • Across the 12 months ending September 2026, Durston Gear fell from 4th to 5th among backpacking tent brands worldwide.

How did search popularity change for backpacking tent brands worldwide in September 2026?

4 changes

  1. In September 2026, Zpacks gained share of searches among backpacking tent brands worldwide, from 26.9% to 32.5%.

  2. In September 2026, Big Agnes lost share of searches among backpacking tent brands worldwide, from 18% to 14.5%.

  3. In September 2026, Durston Gear lost share of searches among backpacking tent brands worldwide, from 8% to 6.4%.

  4. Nemo’s share of searches among backpacking tent brands worldwide has lost ground for 3 months in a row, from 8% to 6.7% in September 2026.

How are Durston Gear’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Durston Gear’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • durston gear
  • durston x mid

Do you work for Durston Gear? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Durston Gear compete?

Durston Gear is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Backpacking tent brands5th of 66.4%Shown above
Ultralight tent brands4th of 69.4%Show ranking
Creator with pink hair and a pink jacket

Is Durston Gear your brand?

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