Brandwave

How popular isMSR in search?

In September 2026, there were an estimated 6.7K branded searches for MSR worldwide which held steady over the last 12 months. MSR holds 11.8% estimated Share of Search among backpacking tent brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Big Agnes48.1%
  2. Nemo40.1%
  3. MSR11.8%
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Which backpacking tent brands compete with MSR?

MSR against backpacking tent brands worldwide, by month

Share of Search by month for Big Agnes, Nemo, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthBig AgnesNemoMSR
Oct 202553.5%33.4%13.1%
Nov 202553.4%34%12.6%
Dec 202549.6%36.5%13.9%
Jan 202653%33.7%13.3%
Feb 202655.1%32.6%12.3%
Mar 202654.1%34.3%11.6%
Apr 202653.8%34%12.2%
May 202650.8%34.6%14.5%
Jun 202649.4%38.1%12.5%
Jul 202652.3%35.3%12.4%
Aug 202652.2%35.9%11.9%
Sep 202648.1%40.1%11.8%

  1. 1.Big Agnes

    48.1%

    Held 1st. 27.1K estimated branded searches, -33.1% vs prior month. Share -4.1 points.

  2. 2.Nemo

    40.1%

    Held 2nd. 22.6K estimated branded searches, -18.9% vs prior month. Share +4.2 points.

  3. 3.MSR

    11.8%

    Held 3rd. 6.7K estimated branded searches, -27.7% vs prior month. Share -0.1 points.

Compare search popularity between MSR and its closest rivals

Every comparison with MSR

How has branded search demand for MSR changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MSR worldwide held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, MSR’s estimated Share of Search among backpacking tent brands worldwide decreased from 13.1% to 11.8%.
  • Across the 12 months ending September 2026, MSR’s estimated Share of Search among backpacking tent brands worldwide peaked at 14.5% in May 2026 and was lowest at 11.6% in March 2026.

How did search popularity change for backpacking tent brands worldwide in September 2026?

  1. In September 2026, Nemo gained estimated Share of Search among backpacking tent brands worldwide, from 35.9% to 40.1%.

  2. In September 2026, Big Agnes lost estimated Share of Search among backpacking tent brands worldwide, from 52.2% to 48.1%.

  3. MSR’s estimated Share of Search among backpacking tent brands worldwide has lost ground for 3 months in a row, from 12.5% to 11.8% in September 2026.

Where does MSR compete?

MSR is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands5th of 50.69%Show ranking
Camping stove brands5th of 50.89%Show ranking
Gas canister brands5th of 50.89%Show ranking
Fuel canister brands4th of 41.7%Show ranking
Camping cookware5th of 62.9%Show ranking
Tent pegs brands3rd of 36.2%Show ranking
Backpacking tent brands3rd of 311.8%Shown above
Ultralight tent brands3rd of 311.8%Show ranking

How is MSR measured?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • msr backpacking tent
  • msr stove
  • msr tent pegs
  • msr ultralight tent

Do you work for MSR? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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