Brandwave

How popular isMSR in search?

In August 2026, there were an estimated 6.6K branded searches for MSR worldwide which is up 22.2% over the last 11 months. MSR holds 1.3% estimated Share of Search among camping cookware worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Primus47.9%
  2. Jetboil26.3%
  3. Sea to Summit21.4%
  4. GSI Outdoors1.6%
  5. Trangia1.6%
  6. MSR1.3%
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Which camping cookware compete with MSR?

MSR against camping cookware worldwide, by month

Share of Search by month for Primus, Jetboil, Sea to Summit, MSR. The figures are in the table below the chart.

View monthly share of search table
MonthPrimusJetboilSea to SummitGSI OutdoorsTrangiaMSR
Oct 202556.7%25.4%13.9%1.5%1.2%1.2%
Nov 202555%24.6%16.5%1.5%1.2%1.2%
Dec 202551.8%28.4%15.6%1.7%1.1%1.4%
Jan 202655%24.6%16.5%1.5%1.2%1.2%
Feb 202662.2%18.7%15.3%1.4%1.4%1.1%
Mar 202657.1%21%17.2%1.5%1.9%1.3%
Apr 202654.7%24.4%16.4%1.5%1.8%1.2%
May 202652.2%23.3%19.2%1.7%2.1%1.4%
Jun 202652.4%23.4%19.3%1.7%2.1%1.1%
Jul 202648%26.4%21.5%1.6%1.3%1.3%
Aug 202647.9%26.3%21.4%1.6%1.6%1.3%
Sep 2026——————

  1. 1.Primus

    47.9%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Jetboil

    26.3%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Sea to Summit

    21.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.GSI Outdoors

    1.6%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Trangia

    1.6%

    Moved from 6th to 5th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  6. 6.MSR

    1.3%

    Moved from 5th to 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MSR and its closest rivals

How has branded search demand for MSR changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MSR worldwide rose from 5.4K to 6.6K.
  • Across the 11 months ending August 2026, MSR fell from 5th to 6th among camping cookware worldwide.

How did search popularity change for camping cookware worldwide in August 2026?

  1. In August 2026, Trangia rose from 6th to 5th among camping cookware worldwide.

  2. In August 2026, MSR fell from 5th to 6th among camping cookware worldwide.

  3. Estimated monthly branded searches for Sea to Summit worldwide rose 81.8% over 11 measured months, from 60.5K to 110K in August 2026.

  4. Estimated monthly branded searches for GSI Outdoors worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

  5. Estimated monthly branded searches for Jetboil worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

Where does MSR compete?

MSR is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camping tent brands5th of 50.61%Show ranking
Camping stove brands5th of 50.75%Show ranking
Camping cookware6th of 61.3%Shown above

How is MSR measured?

Brandwave collects information about searches that people make online using MSR’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • msr stove

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How the Brand Demand Index is measured

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