Brandwave

How popular isCamp Chef?

In September 2026, people searched for Camp Chef by name about 29,500 times worldwide, about the same as the previous year. These searches made up 2.9% of all global camping stove brand searches, placing Camp Chef fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about camping stove brands, Camp Chef appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Camp Chef is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. SotoShare of searches 48.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. ColemanShare of searches 31.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. JetboilShare of searches 14.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Camp ChefShare of searches 2.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. PrimusShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+1 more

Camp Chef website (opens in a new tab)

Follow Camp Chef and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top camping stove brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Camp Chef appeared in all five answers. Camp Chef is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Coleman1st
  2. Camp Chef2nd
  3. MSR3rd
  4. Jetboil4th
  5. Soto5th
  6. Primus6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camp Chef5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jetboil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Soto2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MSR2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Primus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about camping stove brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which camping stove brands compete with Camp Chef?

Camp Chef against camping stove brands worldwide, by month

Share of searches by month for Soto, Coleman, Jetboil, Camp Chef. The figures are in the table below the chart.

View monthly share of searches table
MonthSotoColemanJetboilCamp ChefPrimusMSR
Oct 202546.1%35%13.8%2.8%1.7%0.68%
Nov 202545.9%34.8%13.7%3.4%1.5%0.67%
Dec 202546.1%34.6%13.8%3.4%1.5%0.68%
Jan 202645.5%36%13.6%2.7%1.6%0.67%
Feb 202647.3%35.8%11.6%2.8%1.8%0.69%
Mar 202651.6%32.4%10.4%3.1%1.9%0.62%
Apr 202650%32%12.2%3.7%1.6%0.6%
May 202648.7%32.6%11.9%4.4%1.7%0.71%
Jun 202643.9%36.8%13.1%3.9%1.6%0.64%
Jul 202642.3%35.4%15.5%3.8%2.3%0.76%
Aug 202647.7%32.7%14.3%2.9%1.8%0.7%
Sep 202648.3%31.7%14.4%2.9%1.9%0.71%

  1. 1.Soto

    48.3%

    Held 1st. 368K estimated branded searches, -18.2% vs prior month. Share +0.7 points.

  2. 2.Coleman

    31.7%

    Held 2nd. 241K estimated branded searches, -21.8% vs prior month. Share -1 points.

  3. 3.Jetboil

    14.4%

    Held 3rd. 110K estimated branded searches, -18.5% vs prior month. Share +0.1 points.

  4. 4.Camp Chef

    2.9%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.

  5. 5.Primus

    1.9%

    Held 5th. 14.8K estimated branded searches, -12.4% vs prior month. Share +0.2 points.

  6. 6.MSR

    0.71%

    Held 6th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Camp Chef and its closest rivals

Every comparison with Camp Chef

15 comparisons

How has branded search demand for Camp Chef changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Camp Chef worldwide held steady, from 30.4K to 29.5K.
  • Across the 12 months ending September 2026, Camp Chef’s share of searches among camping stove brands worldwide peaked at 4.4% in May 2026 and was lowest at 2.7% in January 2026.

How did search popularity change for camping stove brands worldwide in September 2026?

3 changes

  1. In September 2026, Soto gained share of searches among camping stove brands worldwide, from 47.7% to 48.3%.

  2. In September 2026, Coleman lost share of searches among camping stove brands worldwide, from 32.7% to 31.7%.

  3. Estimated monthly branded searches for Primus worldwide rose 10.6% over 12 measured months, from 13.4K to 14.8K in September 2026.

How are Camp Chef’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Camp Chef’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • camp chef
  • camp chef pellet grill
  • camp chef woodwind

Do you work for Camp Chef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Camp Chef compete?

Camp Chef is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smoker grill brands5th of 62.4%Show ranking
Camping stove brands4th of 62.9%Shown above
Pellet grill brands7th of 82.2%Show ranking
Creator with pink hair and a pink jacket

Is Camp Chef your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free