Brandwave

How popular isNinja in search?

In September 2026, there were an estimated 1.4M branded searches for Ninja worldwide which is up 12.7% over the last 12 months. Ninja holds 64.6% estimated Share of Search among smoker grill brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ninja64.6%
  2. Weber31.2%
  3. Traeger4.2%
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Which smoker grill brands compete with Ninja?

Ninja against smoker grill brands worldwide, by month

Share of Search by month for Ninja, Weber, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaWeberTraeger
Oct 202563.5%31.9%4.7%
Nov 202568%26.3%5.7%
Dec 202568.3%25.6%6.1%
Jan 202668%27.2%4.8%
Feb 202662.5%32.8%4.7%
Mar 202652.3%42.9%4.8%
Apr 202644.4%50.6%5%
May 202638%56%5.9%
Jun 202648.2%45.1%6.7%
Jul 202648.1%46.8%5.1%
Aug 202656.1%39.1%4.8%
Sep 202664.6%31.2%4.2%

  1. 1.Ninja

    64.6%

    Held 1st. 1.4M estimated branded searches, +8.2% vs prior month. Share +8.5 points.

  2. 2.Weber

    31.2%

    Held 2nd. 670K estimated branded searches, -25.1% vs prior month. Share -7.9 points.

  3. 3.Traeger

    4.2%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.6 points.

Compare search popularity between Ninja and its closest rivals

Every comparison with Ninja

How has branded search demand for Ninja changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja worldwide rose from 1.2M to 1.4M.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among smoker grill brands worldwide increased from 63.5% to 64.6%.
  • Across the 12 months ending September 2026, Ninja’s estimated Share of Search among smoker grill brands worldwide peaked at 68.3% in December 2025 and was lowest at 38% in May 2026.

How did search popularity change for smoker grill brands worldwide in September 2026?

  1. In September 2026, Ninja gained estimated Share of Search among smoker grill brands worldwide, from 56.1% to 64.6%.

  2. In September 2026, Weber lost estimated Share of Search among smoker grill brands worldwide, from 39.1% to 31.2%.

  3. In September 2026, Traeger lost estimated Share of Search among smoker grill brands worldwide, from 4.8% to 4.2%.

Where does Ninja compete?

Ninja is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Small kitchen appliance brands2nd of 917.8%Show ranking
Toaster oven brands2nd of 625.7%Show ranking
Air fryer brands1st of 827.3%Show ranking
Pressure cooker brands1st of 530.2%Show ranking
Ice cream maker brands1st of 530.3%Show ranking
Chip fryer brands2nd of 531.4%Show ranking
Blender brands1st of 531.5%Show ranking
Grill pan brands2nd of 835.5%Show ranking
Pots and pans brands2nd of 736.4%Show ranking
Griddle pan brands2nd of 637.2%Show ranking
Frying pan brands2nd of 738.4%Show ranking
Induction pans brands2nd of 440.2%Show ranking
Pancake maker brands1st of 640.2%Show ranking
Soda maker brands1st of 541.6%Show ranking
Knife set brands1st of 643%Show ranking
Multi cooker brands1st of 343.7%Show ranking
Cold press juicer brands1st of 545.9%Show ranking
Crock pot brands1st of 446%Show ranking
Mini chopper brands1st of 348.3%Show ranking
Belgian waffle maker brands1st of 452.9%Show ranking
Smoker grill brands1st of 364.6%Shown above
Egg poacher brands1st of 479.5%Show ranking

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • air fryer ninja
  • ninja air fryer
  • ninja crock pot
  • ninja egg poacher
  • ninja frying pan
  • ninja griddle pan
  • ninja grill pan
  • ninja kitchen
  • ninja knife set
  • ninja mini chopper
  • ninja multi cooker
  • ninja pots and pans
  • ninja smoker grill
  • ninja soda

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark, owned by the same company, worldwide.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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