Brandwave

Smoker grill brands:Which are searched most?

In September 2026, Weber was the most searched among smoker grill brands worldwide, with an estimated 670K branded searches and 87.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Weber87.6%
  2. Traeger11.8%
  3. Ninja0.57%

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Share of SearchLeaderboard

Compare the smoker grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among smoker grill brands worldwide, by month

Share of Search by month for Weber, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthWeberTraegerNinja
Oct 202586.9%12.7%0.41%
Nov 202581.7%17.8%0.47%
Dec 202580.3%19.2%0.51%
Jan 202684.5%15%0.49%
Feb 202687.2%12.5%0.33%
Mar 202689.6%10.1%0.33%
Apr 202690.7%8.9%0.36%
May 202689.9%9.5%0.57%
Jun 202686.6%12.8%0.63%
Jul 202689.6%9.8%0.59%
Aug 202688.6%10.9%0.53%
Sep 202687.6%11.8%0.57%

This month’s ranking, September 2026

  1. 1.Weber

    87.6%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1 points.

  2. 2.Traeger

    11.8%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.9 points.

  3. 3.Ninja

    0.57%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among smoker grill brands worldwide?

In September 2026, Weber was the most searched among smoker grill brands worldwide, with an estimated 670K branded searches and 87.6% estimated Share of Search within this set. Traeger is in 2nd place, 75.8 percentage points behind at 11.8% Share of Search.

Global smoker grill brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Weber86.9% → 87.6%90.7%Apr 202680.3%Dec 20251st
Traeger12.7% → 11.8%19.2%Dec 20258.9%Apr 20262nd
Ninja0.41% → 0.57%0.63%Jun 20260.33%Mar 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Weber’s estimated Share of Search among smoker grill brands worldwide increased from 86.9% to 87.6%.
  • Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker grill brands worldwide decreased from 12.7% to 11.8%.
  • Across the 12 months ending September 2026, Weber’s estimated Share of Search among smoker grill brands worldwide peaked at 90.7% in April 2026 and was lowest at 80.3% in December 2025.
  • Across the 12 months ending September 2026, Traeger’s estimated Share of Search among smoker grill brands worldwide peaked at 19.2% in December 2025 and was lowest at 8.9% in April 2026.
  • Across the 12 months ending September 2026, Ninja held steady: its estimated Share of Search among smoker grill brands worldwide moved less than 0.5 percentage points.

How did search popularity change for smoker grill brands worldwide in September 2026?

  1. In September 2026, Traeger gained estimated Share of Search among smoker grill brands worldwide, from 10.9% to 11.8%.

  2. In September 2026, Weber lost estimated Share of Search among smoker grill brands worldwide, from 88.6% to 87.6%.

  3. Estimated monthly branded searches for Ninja worldwide rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

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