Pit Boss vs Traeger:Which is searched more?
In August 2026, Traeger had more branded searches than Pit Boss among smoker brands worldwide. Traeger was estimated to have 110K branded searches compared to Pit Boss’ 96.2K, and held a 31% Share of Search versus Pit Boss’ 27.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pit Boss or Traeger?
Compare the smoker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traeger, Pit Boss. The figures are in the table below the chart.
View monthly share of search table
| Month | Traeger | Pit Boss |
|---|---|---|
| Oct 2025 | 31% | 27% |
| Nov 2025 | 36.3% | 30.2% |
| Dec 2025 | 36.7% | 29.4% |
| Jan 2026 | 35.7% | 24.5% |
| Feb 2026 | 35% | 29.2% |
| Mar 2026 | 29.2% | 29.9% |
| Apr 2026 | 27.6% | 28% |
| May 2026 | 28.7% | 26.2% |
| Jun 2026 | 32.7% | 29.8% |
| Jul 2026 | 26.4% | 29.7% |
| Aug 2026 | 31% | 27.1% |
| Sep 2026 | — | — |
How has the Pit Boss and Traeger comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Pit Boss took it in March 2026, Traeger took it in May 2026, Pit Boss took it in July 2026, Traeger took it in August 2026.
- Across the 11 months ending August 2026, Pit Boss’ estimated Share of Search among smoker brands worldwide moved from 27% to 27.1%, and its estimated monthly branded searches moved from 78.6K to 96.2K.
- Across the 11 months ending August 2026, Traeger’s estimated Share of Search among smoker brands worldwide held steady at 31%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for smoker brands worldwide in August 2026?
2 changes
In August 2026, Traeger overtook Pit Boss to take the highest estimated Share of Search among smoker brands worldwide, at 31%.
In August 2026, Pit Boss lost estimated Share of Search among smoker brands worldwide, from 29.7% to 27.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Pit Boss’ and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.