Ninja vs Pit Boss:Which is more popular?
In October 2026, Pit Boss had more branded searches than Ninja among smoker grill brands worldwide. Pit Boss had about 125,000 branded searches, while Ninja had 28,600. Pit Boss made up 36.2% of all smoker grill brand searches we track, and Ninja accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Pit Boss appeared in three of the five answers and Ninja in none.
Who do people search for more?
Pit Boss, about 4 searches for every 1 for Ninja
Who does AI mention more?
Pit Boss, mentioned in 3 of 5 answers, Ninja in 0
Who does AI recommend more?
Pit Boss, the only one of the two named
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Top smoker grill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pit Boss was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Weber1st
Traeger2nd- Pit Boss3rd
Yoder Smokers4th
Camp Chef5th
Big Green Egg6th
Masterbuilt7th
Oklahoma Joe's8th
Ninja–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smoker grill brands
5 answers
Asked ChatGPT
“Which smoker grill brand should I buy?”
Asked ChatGPT
“What are the best smoker grill brands?”
Asked ChatGPT
“What's the best smoker grill brand for backyard cooking?”
Searched Google, AI Overview
“pellet smoker grill”
Searched Google, AI Overview
“electric smoker grill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ninja or Pit Boss more popular in search?
This chart shows how often people search Google for Ninja and Pit Boss by name. Each line represents a brand's share of searches for all nine smoker grill brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Pit Boss, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pit Boss | Traeger | Ninja | Yoder Smokers | Masterbuilt | Big Green Egg | Oklahoma Joe's | Camp Chef | Weber |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.7% | 34.1% | 6.5% | 8.1% | 6.6% | 6.8% | 3.6% | 2.9% | 0.58% |
| Dec 2025 | 26.4% | 39.5% | 6.4% | 8% | 5.4% | 5.6% | 3.6% | 2.7% | 2.4% |
| Jan 2026 | 22.8% | 41.9% | 6.8% | 10.4% | 5.7% | 4.9% | 3.8% | 2.5% | 1.1% |
| Feb 2026 | 27.5% | 37.7% | 6.3% | 9.6% | 5.2% | 5.5% | 4.3% | 3.1% | 0.85% |
| Mar 2026 | 26.9% | 41% | 5.6% | 8.2% | 5.5% | 4.7% | 4.5% | 3% | 0.72% |
| Apr 2026 | 27.2% | 39.5% | 6.2% | 8.8% | 4.8% | 5% | 4.8% | 2.9% | 0.78% |
| May 2026 | 26.3% | 38.9% | 7.8% | 9% | 4.9% | 5.2% | 4% | 3% | 0.8% |
| Jun 2026 | 29.7% | 38% | 6.2% | 7.8% | 5.2% | 5.5% | 4.3% | 2.6% | 0.7% |
| Jul 2026 | 26.8% | 36.6% | 6.9% | 9.3% | 5.1% | 6.5% | 5.1% | 2.8% | 0.83% |
| Aug 2026 | 28.2% | 36.3% | 6.9% | 9.8% | 5.4% | 5.6% | 4.4% | 2.6% | 0.7% |
| Sep 2026 | 32.8% | 34.8% | 5.7% | 9.4% | 5.1% | 4.4% | 4.2% | 2.8% | 0.82% |
| Oct 2026 | 36.2% | 27.2% | 8.3% | 7.8% | 6.4% | 5.4% | 5.2% | 2.6% | 0.84% |
Pit Boss sells other things too, so only its searches that name this product count here, like “pit boss smoker”.
How has branded search for Ninja and Pit Boss changed worldwide over the last 12 months?
3 findings
- Pit Boss was ahead of Ninja in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Ninja’s share of searches among smoker grill brands worldwide moved from 6.5% to 8.3%, and its estimated monthly branded searches moved from 32.5K to 28.6K.
- Across the 12 months ending October 2026, Pit Boss’ share of searches among smoker grill brands worldwide moved from 30.7% to 36.2%, and its estimated monthly branded searches moved from 153K to 125K.
How did search popularity change for smoker grill brands worldwide in October 2026?
2 changes
In October 2026, Pit Boss overtook Traeger to become the leader among smoker grill brands worldwide, with 36.2% of the searches.
In October 2026, Ninja overtook Yoder Smokers to rank 3rd among smoker grill brands worldwide, with 8.3% of the searches.
How are Ninja’s and Pit Boss’ branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ninja’s and Pit Boss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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