Brandwave

Masterbuilt vs Traeger:Which is more popular?

In October 2026, Traeger had more branded searches than Masterbuilt among smoker grill brands worldwide. Traeger had about 94,200 branded searches, while Masterbuilt had 22,200. Traeger made up 27.2% of all smoker grill brand searches we track, and Masterbuilt accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about smoker grill brands, Traeger appeared in four of the five answers and Masterbuilt in two. Traeger was mentioned before Masterbuilt in every answer.

Among smoker grill brands worldwide in October 2026

Who do people search for more?

Traeger, about 4 searches for every 1 for Masterbuilt

Traeger 94.2K searchesMasterbuilt 22.2K searches

Who does AI mention more?

Traeger, mentioned in 4 of 5 answers, Masterbuilt in 2

Traeger in 4 of 5Masterbuilt in 2 of 5

Who does AI recommend more?

Traeger, named ahead of Masterbuilt in every answer

Traeger first in 4Masterbuilt never first

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Top smoker grill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Traeger was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Masterbuilt was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Traeger was listed before Masterbuilt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Traeger2nd
  3. Pit Boss3rd
  4. Yoder Smokers4th
  5. Camp Chef5th
  6. Big Green Egg6th
  7. Masterbuilt7th
  8. Oklahoma Joe's8th
  9. Ninja–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weber4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pit Boss3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yoder Smokers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Masterbuilt2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Big Green Egg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Camp Chef2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oklahoma Joe's1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smoker grill brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Masterbuilt or Traeger more popular in search?

This chart shows how often people search Google for Masterbuilt and Traeger by name. Each line represents a brand's share of searches for all nine smoker grill brands we track, month by month, from English-language searches worldwide.

Masterbuilt and Traeger among smoker grill brands worldwide, by month

Share of searches by month for Traeger, Masterbuilt. The figures are in the table below the chart.

View monthly share of searches table
MonthPit BossTraegerNinjaYoder SmokersMasterbuiltBig Green EggOklahoma Joe'sCamp ChefWeber
Nov 202530.7%34.1%6.5%8.1%6.6%6.8%3.6%2.9%0.58%
Dec 202526.4%39.5%6.4%8%5.4%5.6%3.6%2.7%2.4%
Jan 202622.8%41.9%6.8%10.4%5.7%4.9%3.8%2.5%1.1%
Feb 202627.5%37.7%6.3%9.6%5.2%5.5%4.3%3.1%0.85%
Mar 202626.9%41%5.6%8.2%5.5%4.7%4.5%3%0.72%
Apr 202627.2%39.5%6.2%8.8%4.8%5%4.8%2.9%0.78%
May 202626.3%38.9%7.8%9%4.9%5.2%4%3%0.8%
Jun 202629.7%38%6.2%7.8%5.2%5.5%4.3%2.6%0.7%
Jul 202626.8%36.6%6.9%9.3%5.1%6.5%5.1%2.8%0.83%
Aug 202628.2%36.3%6.9%9.8%5.4%5.6%4.4%2.6%0.7%
Sep 202632.8%34.8%5.7%9.4%5.1%4.4%4.2%2.8%0.82%
Oct 202636.2%27.2%8.3%7.8%6.4%5.4%5.2%2.6%0.84%

Traeger and Masterbuilt sell other things too, so only their searches that name this product count here, like “traeger smoker”.

How has branded search for Masterbuilt and Traeger changed worldwide over the last 12 months?

3 findings
  • Traeger was ahead of Masterbuilt in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Masterbuilt’s share of searches among smoker grill brands worldwide moved from 6.6% to 6.4%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
  • Across the 12 months ending October 2026, Traeger’s share of searches among smoker grill brands worldwide moved from 34.1% to 27.2%, and its estimated monthly branded searches moved from 170K to 94.2K.

How did search popularity change for smoker grill brands worldwide in October 2026?

3 changes

  1. In October 2026, Pit Boss overtook Traeger to become the leader among smoker grill brands worldwide, with 36.2% of the searches.

  2. In October 2026, Masterbuilt gained share of searches among smoker grill brands worldwide, from 5.1% to 6.4%.

  3. In October 2026, Traeger lost share of searches among smoker grill brands worldwide, from 34.8% to 27.2%.

How are Masterbuilt’s and Traeger’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Masterbuilt’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masterbuilt

1 branded search term

  • masterbuilt smoker

Traeger

3 branded search terms

  • traeger pellet grill
  • traeger smoker
  • traeger smoker grill

How the Brand Demand Index is measured

Other head-to-heads among smoker grill brands

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