How popular isWeber in search?
In September 2026, there were an estimated 670K branded searches for Weber worldwide which is up 8.2% over the last 12 months. Weber holds 35.2% estimated Share of Search among smoker grill brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which smoker grill brands compete with Weber?
Share of Search by month for Ninja, Weber, Traeger. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Weber | Traeger |
|---|---|---|---|
| Oct 2025 | 60.7% | 34.3% | 5% |
| Nov 2025 | 65.1% | 28.7% | 6.2% |
| Dec 2025 | 65.3% | 28% | 6.7% |
| Jan 2026 | 65.3% | 29.4% | 5.2% |
| Feb 2026 | 60% | 35% | 5% |
| Mar 2026 | 49.9% | 45% | 5.1% |
| Apr 2026 | 42.2% | 52.6% | 5.2% |
| May 2026 | 35.8% | 58% | 6.1% |
| Jun 2026 | 46.2% | 46.9% | 6.9% |
| Jul 2026 | 45.5% | 49.1% | 5.4% |
| Aug 2026 | 53.2% | 41.7% | 5.1% |
| Sep 2026 | 60% | 35.2% | 4.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 1.1M | 0% | +6.8 points | |
| 2, held 2nd | 35.2% | 670K | -25.1% | -6.5 points | |
| 3, held 3rd | 4.8% | 90.5K | -17.7% | -0.4 points |
Compare search popularity between Weber and its closest rivals
Every comparison with Weber
23 comparisons
- KitchenAid vs Weber
- Lynx vs Weber
- Ninja vs Weber
- Beefeater vs Weber
- Matador vs Weber
- Coleman vs Weber
- Cuisinart vs Weber
- Solo Stove vs Weber
- Oxo vs Weber
- Big Green Egg vs Weber
- Napoleon vs Weber
- Pit Boss vs Weber
- Traeger vs Weber
- Kamado Joe vs Weber
- Broil King vs Weber
- Weber vs Z Grills
- VonHaus vs Weber
- Oklahoma Joe's vs Weber
- Masterbuilt vs Weber
- Tiki vs Weber
- Fire Sense vs Weber
- Gasmate vs Weber
- Bali Outdoors vs Weber
How has branded search demand for Weber changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Weber worldwide rose from 619K to 670K.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among smoker grill brands worldwide increased from 34.3% to 35.2%.
- Across the 12 months ending September 2026, Weber’s estimated Share of Search among smoker grill brands worldwide peaked at 58% in May 2026 and was lowest at 28% in December 2025.
How did search popularity change for smoker grill brands worldwide in September 2026?
3 changes
In September 2026, Ninja gained estimated Share of Search among smoker grill brands worldwide, from 53.2% to 60%.
In September 2026, Weber lost estimated Share of Search among smoker grill brands worldwide, from 41.7% to 35.2%.
Traeger’s estimated Share of Search among smoker grill brands worldwide has lost ground for 3 months in a row, from 6.9% to 4.8% in September 2026.
Where does Weber compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 3rd of 6 | 21.9% | Show ranking |
| BBQ tool brands | 2nd of 6 | 27.1% | Show ranking |
| Smoker grill brands | 2nd of 3 | 35.2% | Shown above |
| Portable grill brands | 1st of 6 | 47.4% | Show ranking |
| BBQ brands | 1st of 4 | 49.2% | Show ranking |
| Grill brush brands | 1st of 6 | 51.8% | Show ranking |
| Grill mat brands | 1st of 5 | 57.1% | Show ranking |
| BBQ accessories | 1st of 6 | 63.1% | Show ranking |
| Barbecue brands | 1st of 5 | 73.4% | Show ranking |
| Smoker brands | 1st of 5 | 76.4% | Show ranking |
| Fire pit accessory brands | 1st of 6 | 77.7% | Show ranking |
| Fire pits | 1st of 6 | 77.7% | Show ranking |
| Gas BBQ brands | 1st of 3 | 83.7% | Show ranking |
| Portable BBQ brands | 1st of 3 | 85.6% | Show ranking |
How is Weber measured?
Brandwave collects information about searches that people make online using Weber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- weber
- weber barbecue
- weber bbq
- weber grill
- weber smoker
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Is Weber your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.