Brandwave

How popular isNapoleon?

In September 2026, people searched for Napoleon by name about 122,000 times worldwide, an 11.3% increase from the previous year. These searches made up 2.8% of all global BBQ brand searches, placing Napoleon sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about BBQ brands, Napoleon appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Napoleon is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. WeberShare of searches 42.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BeefeaterShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MatadorShare of searches 18.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. BlackstoneShare of searches 10.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. NapoleonShare of searches 2.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

+2 more

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Top BBQ brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Napoleon appeared in all five answers. Napoleon is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Weber1st
  2. Napoleon2nd
  3. Char-Broil3rd
  4. Traeger4th
  5. Blackstone5th
  6. Beefeater–
  7. Matador–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Weber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Napoleon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Traeger4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Char-Broil4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Blackstone2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beefeater0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Matador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about BBQ brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which BBQ brands compete with Napoleon?

Napoleon against BBQ brands worldwide, by month

Share of searches by month for Weber, Beefeater, Matador, Blackstone, Traeger, Napoleon. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberBeefeaterMatadorBlackstoneTraegerNapoleonChar-Broil
Oct 202540.4%19.6%19.6%10.8%5.9%2.2%1.4%
Nov 202542.5%16.9%16.9%11.3%9.3%1.9%1.2%
Dec 202538.9%20.7%16.9%11.3%9.3%1.6%1.2%
Jan 202640.2%19.5%19.5%10.7%7.1%1.8%1.2%
Feb 202643.2%16.8%20.6%9.2%6.2%2.5%1.5%
Mar 202648.8%12.3%15%12.3%5.5%4.5%1.7%
Apr 202652.7%11.6%11.6%11.6%5.2%5.8%1.6%
May 202651.8%10%10%14.9%5.5%6.1%1.6%
Jun 202648.3%10.7%10.7%15.9%7.1%5.8%1.4%
Jul 202647.8%14.3%11.7%14.3%5.2%5.4%1.3%
Aug 202646.5%19.1%12.8%10.4%5.7%4.3%1.2%
Sep 202642.1%18.9%18.9%10.4%5.7%2.8%1.1%

  1. 1.Weber

    42.1%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -4.4 points.

  2. 2.Beefeater

    18.9%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Matador

    18.9%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +6.1 points.

  4. 4.Blackstone

    10.4%

    Held 4th. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  5. 5.Traeger

    5.7%

    Held 5th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

  6. 6.Napoleon

    2.8%

    Held 6th. 45.2K estimated branded searches, -45.3% vs prior month. Share -1.5 points.

  7. 7.Char-Broil

    1.1%

    Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Napoleon and its closest rivals

Every comparison with Napoleon

41 comparisons

How has branded search demand for Napoleon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon worldwide rose from 110K to 122K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands worldwide increased from 2.2% to 2.8%.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among BBQ brands worldwide peaked at 6.1% in May 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for BBQ brands worldwide in September 2026?

5 changes

  1. In September 2026, Matador gained share of searches among BBQ brands worldwide, from 12.8% to 18.9%.

  2. In September 2026, Weber lost share of searches among BBQ brands worldwide, from 46.5% to 42.1%.

  3. In September 2026, Napoleon lost share of searches among BBQ brands worldwide, from 4.3% to 2.8%.

  4. Blackstone’s share of searches among BBQ brands worldwide has lost ground for 3 months in a row, from 15.9% to 10.4% in September 2026.

  5. Estimated monthly branded searches for Char-Broil worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

How are Napoleon’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • napoleon barbecue
  • napoleon bbq
  • napoleon electric fireplace
  • napoleon fireplace
  • napoleon gas grill
  • napoleon grill

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How the Brand Demand Index is measured

Where does Napoleon compete?

Napoleon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ tool brands5th of 65.4%Show ranking
Gas grill brands4th of 95.4%Show ranking
BBQ brands6th of 72.8%Shown above
Portable grill brands5th of 77.3%Show ranking
Grill brush brands4th of 98.7%Show ranking
Portable BBQ brands4th of 59.6%Show ranking
Grill mat brands3rd of 59.6%Show ranking
BBQ accessories3rd of 610.2%Show ranking
Barbecue brands3rd of 710.4%Show ranking
Fireplace brands3rd of 98.4%Show ranking
BBQ cover brands1st of 669.7%Show ranking
Electric fire brands2nd of 921.3%Show ranking
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