Napoleon vs Woodsman:Which is searched more?
In September 2026, Napoleon had more branded searches than Woodsman among fireplace brands worldwide. Napoleon had about 9,900 branded searches, while Woodsman had 70. Napoleon made up 8.4% of all fireplace brand searches we track, and Woodsman accounted for 0.06%. These are worldwide searches for English-language branded terms.
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Is Napoleon or Woodsman more popular in search?
Compare the fireplace brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Napoleon, Woodsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Dimplex | Napoleon | Heat & Glo | Masport | Regency | Escea | Yunca | Woodsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 22.8% | 11.5% | 7.7% | 4.2% | 5.1% | 1% | 0.82% | 0.06% |
| Nov 2025 | 44.4% | 26.9% | 10.9% | 7.3% | 4% | 4.9% | 0.96% | 0.78% | 0.03% |
| Dec 2025 | 48.5% | 23.6% | 9.7% | 7.9% | 4.3% | 4.3% | 0.85% | 0.66% | 0.03% |
| Jan 2026 | 52.9% | 21.9% | 8.7% | 7.1% | 3.9% | 3.9% | 0.94% | 0.76% | 0.04% |
| Feb 2026 | 53.8% | 21.5% | 8.8% | 5.9% | 3.9% | 3.9% | 1.2% | 0.95% | 0.05% |
| Mar 2026 | 55.2% | 18% | 9% | 6% | 4.9% | 4% | 1.4% | 1.2% | 0.1% |
| Apr 2026 | 59.3% | 15.8% | 7.9% | 5.3% | 5.3% | 3.5% | 1.5% | 1.3% | 0.11% |
| May 2026 | 60.6% | 15.9% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 1.3% | 0.17% |
| Jun 2026 | 60.5% | 19.2% | 5.4% | 4.4% | 4.4% | 2.9% | 2% | 1.1% | 0.17% |
| Jul 2026 | 55.1% | 21.1% | 7.4% | 4.9% | 4.9% | 3.3% | 1.7% | 1.5% | 0.15% |
| Aug 2026 | 61.4% | 15.8% | 6.7% | 4.5% | 4.5% | 3.7% | 2% | 1.3% | 0.12% |
| Sep 2026 | 51.2% | 20.2% | 8.4% | 6.9% | 5.6% | 4.6% | 2% | 1.1% | 0.06% |
How has the Napoleon and Woodsman comparison changed over the last 12 months?
3 findings
- Napoleon was ahead of Woodsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among fireplace brands worldwide moved from 11.5% to 8.4%, and its estimated monthly branded searches moved from 18.1K to 9.9K.
- Across the 12 months ending September 2026, Woodsman’s share of searches among fireplace brands worldwide held steady at 0.06%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for fireplace brands worldwide in September 2026?
2 changes
In September 2026, Napoleon gained share of searches among fireplace brands worldwide, from 6.7% to 8.4%.
Estimated monthly branded searches for Woodsman worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Napoleon’s and Woodsman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fireplace brands
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