Brandwave

Masport vs Rinnai:Which is more popular?

In September 2026, Rinnai had more branded searches than Masport among fireplace brands worldwide. Rinnai had about 60,500 branded searches, while Masport had 6,600. Rinnai made up 51.2% of all fireplace brand searches we track, and Masport accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about fireplace brands, neither Masport nor Rinnai appeared in any of the five answers.

Among fireplace brands worldwide in September 2026

Who do people search for more?

Rinnai, about 9 searches for every 1 for Masport

Rinnai 60.5K searchesMasport 6.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Masport in 0 of 5Rinnai in 0 of 5

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Top fireplace brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Masport nor Rinnai showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heat & Glo1st
  2. Napoleon2nd
  3. Regency3rd
  4. Dimplex4th
  5. Rinnai–
  6. Masport–
  7. Escea–
  8. Yunca–
  9. Woodsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heat & Glo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Regency3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Escea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yunca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fireplace brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Masport or Rinnai more popular in search?

This chart shows how often people search Google for Masport and Rinnai by name. Each line represents a brand's share of searches for all nine fireplace brands we track, month by month, from English-language searches worldwide.

Masport and Rinnai among fireplace brands worldwide, by month

Share of searches by month for Rinnai, Masport. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDimplexNapoleonHeat & GloMasportRegencyEsceaYuncaWoodsman
Oct 202546.9%22.8%11.5%7.7%4.2%5.1%1%0.82%0.06%
Nov 202544.4%26.9%10.9%7.3%4%4.9%0.96%0.78%0.03%
Dec 202548.5%23.6%9.7%7.9%4.3%4.3%0.85%0.66%0.03%
Jan 202652.9%21.9%8.7%7.1%3.9%3.9%0.94%0.76%0.04%
Feb 202653.8%21.5%8.8%5.9%3.9%3.9%1.2%0.95%0.05%
Mar 202655.2%18%9%6%4.9%4%1.4%1.2%0.1%
Apr 202659.3%15.8%7.9%5.3%5.3%3.5%1.5%1.3%0.11%
May 202660.6%15.9%6.6%5.4%4.4%3.6%2%1.3%0.17%
Jun 202660.5%19.2%5.4%4.4%4.4%2.9%2%1.1%0.17%
Jul 202655.1%21.1%7.4%4.9%4.9%3.3%1.7%1.5%0.15%
Aug 202661.4%15.8%6.7%4.5%4.5%3.7%2%1.3%0.12%
Sep 202651.2%20.2%8.4%6.9%5.6%4.6%2%1.1%0.06%

How has the Masport and Rinnai comparison changed over the last 12 months?

3 findings
  • Rinnai was ahead of Masport in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Masport’s share of searches among fireplace brands worldwide moved from 4.2% to 5.6%, and its estimated monthly branded searches held steady at 6.6K.
  • Across the 12 months ending September 2026, Rinnai’s share of searches among fireplace brands worldwide moved from 46.9% to 51.2%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for fireplace brands worldwide in September 2026?

2 changes
  1. In September 2026, Masport gained share of searches among fireplace brands worldwide, from 4.5% to 5.6%.

  2. In September 2026, Rinnai lost share of searches among fireplace brands worldwide, from 61.4% to 51.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Masport’s and Rinnai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Masport

1 branded search term

  • masport

Rinnai

1 branded search term

  • rinnai

How the Brand Demand Index is measured

Other head-to-heads among fireplace brands

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