Dimplex vs Heat & Glo:Which is more popular?
In September 2026, Dimplex had more branded searches than Heat & Glo among fireplace brands worldwide. Dimplex had about 23,800 branded searches, while Heat & Glo had 8,100. Dimplex made up 20.2% of all fireplace brand searches we track, and Heat & Glo accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about fireplace brands, Dimplex and Heat & Glo each appeared in three of the five answers. Heat & Glo was mentioned before Dimplex in every answer.
Who do people search for more?
Dimplex, about 3 searches for every 1 for Heat & Glo
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Heat & Glo, named ahead of Dimplex in every answer
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Top fireplace brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dimplex and Heat & Glo were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Heat & Glo was listed before Dimplex in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Napoleon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Heat & Glo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Regency3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Escea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Yunca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Woodsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fireplace brands
5 answers
Asked ChatGPT
“Which fireplace brand should I buy?”
Asked ChatGPT
“What are the best fireplace brands?”
Asked ChatGPT
“What's the best fireplace brand for a living room?”
Searched Google, AI Overview
“electric fireplace”
Searched Google, AI Overview
“modern fireplace”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dimplex or Heat & Glo more popular in search?
This chart shows how often people search Google for Dimplex and Heat & Glo by name. Each line represents a brand's share of searches for all nine fireplace brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dimplex, Heat & Glo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rinnai | Dimplex | Napoleon | Heat & Glo | Masport | Regency | Escea | Yunca | Woodsman |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.9% | 22.8% | 11.5% | 7.7% | 4.2% | 5.1% | 1% | 0.82% | 0.06% |
| Nov 2025 | 44.4% | 26.9% | 10.9% | 7.3% | 4% | 4.9% | 0.96% | 0.78% | 0.03% |
| Dec 2025 | 48.5% | 23.6% | 9.7% | 7.9% | 4.3% | 4.3% | 0.85% | 0.66% | 0.03% |
| Jan 2026 | 52.9% | 21.9% | 8.7% | 7.1% | 3.9% | 3.9% | 0.94% | 0.76% | 0.04% |
| Feb 2026 | 53.8% | 21.5% | 8.8% | 5.9% | 3.9% | 3.9% | 1.2% | 0.95% | 0.05% |
| Mar 2026 | 55.2% | 18% | 9% | 6% | 4.9% | 4% | 1.4% | 1.2% | 0.1% |
| Apr 2026 | 59.3% | 15.8% | 7.9% | 5.3% | 5.3% | 3.5% | 1.5% | 1.3% | 0.11% |
| May 2026 | 60.6% | 15.9% | 6.6% | 5.4% | 4.4% | 3.6% | 2% | 1.3% | 0.17% |
| Jun 2026 | 60.5% | 19.2% | 5.4% | 4.4% | 4.4% | 2.9% | 2% | 1.1% | 0.17% |
| Jul 2026 | 55.1% | 21.1% | 7.4% | 4.9% | 4.9% | 3.3% | 1.7% | 1.5% | 0.15% |
| Aug 2026 | 61.4% | 15.8% | 6.7% | 4.5% | 4.5% | 3.7% | 2% | 1.3% | 0.12% |
| Sep 2026 | 51.2% | 20.2% | 8.4% | 6.9% | 5.6% | 4.6% | 2% | 1.1% | 0.06% |
How has the Dimplex and Heat & Glo comparison changed over the last 12 months?
3 findings
- Dimplex was ahead of Heat & Glo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dimplex’s share of searches among fireplace brands worldwide moved from 22.8% to 20.2%, and its estimated monthly branded searches moved from 36K to 23.8K.
- Across the 12 months ending September 2026, Heat & Glo’s share of searches among fireplace brands worldwide moved from 7.7% to 6.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for fireplace brands worldwide in September 2026?
2 changes
In September 2026, Dimplex gained share of searches among fireplace brands worldwide, from 15.8% to 20.2%.
In September 2026, Heat & Glo gained share of searches among fireplace brands worldwide, from 4.5% to 6.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dimplex’s and Heat & Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dimplex
2 branded search terms
- dimplex
- dimplex electric heater
Heat & Glo
1 branded search term
- heat and glo
Other head-to-heads among fireplace brands
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