Brandwave

How popular isNapoleon?

In September 2026, people searched for Napoleon by name about 122,000 times worldwide, an 11.3% increase from the previous year. These searches made up 8.4% of all global fireplace brand searches, placing Napoleon third out of nine brands. When we asked both ChatGPT and Google AI Overviews about fireplace brands, Napoleon appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Napoleon is the third most searched of 9 competitors and the second most recommended in AI answers.

  1. RinnaiShare of searches 51.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DimplexShare of searches 20.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. NapoleonShare of searches 8.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. Heat & GloShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. MasportShare of searches 5.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+4 more

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Top fireplace brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Napoleon was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Heat & Glo1st
  2. Napoleon2nd
  3. Regency3rd
  4. Dimplex4th
  5. Rinnai–
  6. Masport–
  7. Escea–
  8. Yunca–
  9. Woodsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dimplex3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Heat & Glo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Regency3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rinnai0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Escea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yunca0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Woodsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fireplace brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which fireplace brands compete with Napoleon?

Napoleon against fireplace brands worldwide, by month

Share of searches by month for Rinnai, Dimplex, Napoleon, Heat & Glo, Masport, Regency, Escea. The figures are in the table below the chart.

View monthly share of searches table
MonthRinnaiDimplexNapoleonHeat & GloMasportRegencyEsceaYuncaWoodsman
Oct 202546.9%22.8%11.5%7.7%4.2%5.1%1%0.82%0.06%
Nov 202544.4%26.9%10.9%7.3%4%4.9%0.96%0.78%0.03%
Dec 202548.5%23.6%9.7%7.9%4.3%4.3%0.85%0.66%0.03%
Jan 202652.9%21.9%8.7%7.1%3.9%3.9%0.94%0.76%0.04%
Feb 202653.8%21.5%8.8%5.9%3.9%3.9%1.2%0.95%0.05%
Mar 202655.2%18%9%6%4.9%4%1.4%1.2%0.1%
Apr 202659.3%15.8%7.9%5.3%5.3%3.5%1.5%1.3%0.11%
May 202660.6%15.9%6.6%5.4%4.4%3.6%2%1.3%0.17%
Jun 202660.5%19.2%5.4%4.4%4.4%2.9%2%1.1%0.17%
Jul 202655.1%21.1%7.4%4.9%4.9%3.3%1.7%1.5%0.15%
Aug 202661.4%15.8%6.7%4.5%4.5%3.7%2%1.3%0.12%
Sep 202651.2%20.2%8.4%6.9%5.6%4.6%2%1.1%0.06%

  1. 1.Rinnai

    51.2%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -10.1 points.

  2. 2.Dimplex

    20.2%

    Held 2nd. 23.8K estimated branded searches, +24.6% vs prior month. Share +4.3 points.

  3. 3.Napoleon

    8.4%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  4. 4.Heat & Glo

    6.9%

    Held 4th. 8.1K estimated branded searches, +50% vs prior month. Share +2.4 points.

  5. 5.Masport

    5.6%

    Held 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  6. 6.Regency

    4.6%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.9 points.

  7. 7.Escea

    2%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Yunca

    1.1%

    Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.2 points.

  9. 9.Woodsman

    0.06%

    Held 9th. 70 estimated branded searches, -50% vs prior month. Share -0.1 points.

Compare popularity between Napoleon and its closest rivals

Every comparison with Napoleon

41 comparisons

How has branded search demand for Napoleon changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Napoleon worldwide rose from 110K to 122K.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among fireplace brands worldwide decreased from 11.5% to 8.4%.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among fireplace brands worldwide peaked at 11.5% in October 2025 and was lowest at 5.4% in June 2026.

How did search popularity change for fireplace brands worldwide in September 2026?

6 changes

  1. In September 2026, Dimplex gained share of searches among fireplace brands worldwide, from 15.8% to 20.2%.

  2. In September 2026, Heat & Glo gained share of searches among fireplace brands worldwide, from 4.5% to 6.9%.

  3. In September 2026, Napoleon gained share of searches among fireplace brands worldwide, from 6.7% to 8.4%.

  4. In September 2026, Masport gained share of searches among fireplace brands worldwide, from 4.5% to 5.6%.

  5. In September 2026, Regency gained share of searches among fireplace brands worldwide, from 3.7% to 4.6%.

  6. In September 2026, Rinnai lost share of searches among fireplace brands worldwide, from 61.4% to 51.2%.

How are Napoleon’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • napoleon barbecue
  • napoleon bbq
  • napoleon electric fireplace
  • napoleon fireplace
  • napoleon gas grill
  • napoleon grill

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How the Brand Demand Index is measured

Where does Napoleon compete?

Napoleon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
BBQ tool brands5th of 65.4%Show ranking
Gas grill brands4th of 95.4%Show ranking
BBQ brands6th of 72.8%Show ranking
Portable grill brands5th of 77.3%Show ranking
Grill brush brands4th of 98.7%Show ranking
Portable BBQ brands4th of 59.6%Show ranking
Grill mat brands3rd of 59.6%Show ranking
BBQ accessories3rd of 610.2%Show ranking
Barbecue brands3rd of 710.4%Show ranking
Fireplace brands3rd of 98.4%Shown above
BBQ cover brands1st of 669.7%Show ranking
Electric fire brands2nd of 921.3%Show ranking
Creator with pink hair and a pink jacket

Is Napoleon your brand?

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