How popular isNapoleon in search?
In August 2026, there were an estimated 1.2M branded searches for Napoleon worldwide which is down 33.3% over the last 11 months. Napoleon holds 71.8% estimated Share of Search among bbq accessories worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Napoleon71.8%
- Big Green Egg7.9%
Traeger6.5%
Weber6.5%- Kamado Joe5.3%
- Broil King1.9%
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Which bbq accessories compete with Napoleon?
Share of Search by month for Napoleon, Big Green Egg, Traeger, Weber, Kamado Joe. The figures are in the table below the chart.
View monthly share of search table
| Month | Napoleon | Big Green Egg | Traeger | Weber | Kamado Joe | Broil King |
|---|---|---|---|---|---|---|
| Oct 2025 | 84.4% | 4.2% | 4.2% | 4.2% | 2.3% | 0.83% |
| Nov 2025 | 75.3% | 6.8% | 8.3% | 5.5% | 3% | 1.1% |
| Dec 2025 | 76.4% | 5.6% | 8.4% | 5.6% | 3.1% | 0.92% |
| Jan 2026 | 80.7% | 4.9% | 5.9% | 4.9% | 2.7% | 0.97% |
| Feb 2026 | 82.7% | 5% | 5% | 3.3% | 2.7% | 1.2% |
| Mar 2026 | 75.4% | 6.8% | 5.5% | 5.5% | 3.7% | 3% |
| Apr 2026 | 65.3% | 8.8% | 7.2% | 8.8% | 5.9% | 4% |
| May 2026 | 65.9% | 8.8% | 7.2% | 8.8% | 5.9% | 3.3% |
| Jun 2026 | 65.8% | 8.9% | 8.9% | 7.3% | 5.9% | 3.3% |
| Jul 2026 | 69.3% | 9.4% | 6.2% | 7.7% | 5.1% | 2.3% |
| Aug 2026 | 71.8% | 7.9% | 6.5% | 6.5% | 5.3% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 1.2M | 0% | +2.5 points | |
| 2, held 2nd | 7.9% | 135K | -18.2% | -1.4 points | |
| 3, moved from 4th to 3rd | 6.5% | 110K | 0% | +0.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.5% | 110K | -18.5% | -1.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.3% | 90.5K | 0% | +0.2 points | |
| 6, held 6th | 1.9% | 33.1K | -18.3% | -0.4 points |
1.Napoleon
71.8%
Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +2.5 points.
7.9%
Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
3.
Traeger6.5%
Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
Weber6.5%
Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
5.3%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
1.9%
Held 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
Compare search popularity between Napoleon and its closest rivals
How has branded search demand for Napoleon changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Napoleon worldwide fell from 1.8M to 1.2M.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide decreased from 84.4% to 71.8%.
- Across the 11 months ending August 2026, Napoleon’s estimated Share of Search among bbq accessories worldwide peaked at 84.4% in October 2025 and was lowest at 65.3% in April 2026.
How did search popularity change for bbq accessories worldwide in August 2026?
6 changes
In August 2026, Napoleon gained estimated Share of Search among bbq accessories worldwide, from 69.3% to 71.8%.
In August 2026, Big Green Egg lost estimated Share of Search among bbq accessories worldwide, from 9.4% to 7.9%.
In August 2026, Weber lost estimated Share of Search among bbq accessories worldwide, from 7.7% to 6.5%.
In August 2026, Traeger rose from 4th to 3rd among bbq accessories worldwide.
Estimated monthly branded searches for Broil King worldwide rose 82.9% over 11 measured months, from 18.1K to 33.1K in August 2026.
Estimated monthly branded searches for Kamado Joe worldwide rose 82.8% over 11 measured months, from 49.5K to 90.5K in August 2026.
Where does Napoleon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bbq accessories | 1st of 6 | 71.8% | Shown above |
| Barbecue brands | 1st of 5 | 81.3% | Show ranking |
How is Napoleon measured?
Brandwave collects information about searches that people make online using Napoleon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- napoleon
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