Brandwave

Kona vs Napoleon:Which is more popular?

In September 2026, Napoleon had more branded searches than Kona among grill brush brands worldwide. Napoleon had about 109,000 branded searches, while Kona had 170. Napoleon made up 8.7% of all grill brush brand searches we track, and Kona accounted for 0.01%. When we asked ChatGPT and Google AI Overviews about grill brush brands, Kona appeared in two of the five answers and Napoleon in none.

Among grill brush brands worldwide in September 2026

Who do people search for more?

Napoleon, about 639 searches for every 1 for Kona

Napoleon 109K searchesKona 170 searches

Who does AI mention more?

Kona, mentioned in 2 of 5 answers, Napoleon in 0

Kona in 2 of 5Napoleon in 0 of 5

Who does AI recommend more?

Kona, the only one of the two named

Kona first in 2Napoleon never named

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Top grill brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Napoleon did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grill Rescue1st
  2. GRILLART2nd
  3. OXO3rd
  4. Kona4th
  5. Weber5th
  6. Cuisinart–
  7. Napoleon–
  8. Pit Boss–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GRILLART4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grill Rescue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill brush brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kona or Napoleon more popular in search?

This chart shows how often people search Google for Kona and Napoleon by name. Each line represents a brand's share of searches for all nine grill brush brands we track, month by month, from English-language searches worldwide.

Kona and Napoleon among grill brush brands worldwide, by month

Share of searches by month for Napoleon, Kona. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberCuisinartOXONapoleonPit BossTraegerGRILLARTGrill RescueKona
Oct 202550.8%16.5%11.1%7.1%6.5%7.4%0.36%0.24%<0.01%
Nov 202545.6%18.1%9.9%5.9%8.3%9.9%0.26%2%0.01%
Dec 202544.3%19.3%8.7%5.1%8.5%10.6%0.35%3.2%0.03%
Jan 202648.7%19.3%10.6%6.3%5.9%8.6%0.35%0.23%0.01%
Feb 202653.6%14%9.3%8.5%6.4%7.7%0.37%0.14%<0.01%
Mar 202655.8%11.5%6.3%13.3%6.4%6.3%0.25%0.17%0.01%
Apr 202659.8%7.2%4.8%16%6%5.9%0.19%0.19%0.01%
May 202659.9%7.7%4.2%15.3%5.8%6.3%0.21%0.46%0.01%
Jun 202652.9%7.8%5.2%14.7%7.1%7.8%0.21%4.3%0.02%
Jul 202654.3%10.8%5.9%13.9%6.7%5.9%0.24%2.2%0.03%
Aug 202655.8%12.5%6.9%11.1%6%6.9%0.27%0.51%0.01%
Sep 202653.9%13.3%8.8%8.7%7.4%7.3%0.29%0.23%0.01%

How has the Kona and Napoleon comparison changed over the last 12 months?

3 findings
  • Napoleon was ahead of Kona in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kona’s share of searches among grill brush brands worldwide moved from <0.01% to 0.01%, and its estimated monthly branded searches moved from 110 to 170.
  • Across the 12 months ending September 2026, Napoleon’s share of searches among grill brush brands worldwide moved from 7.1% to 8.7%, and its estimated monthly branded searches moved from 86.2K to 109K.

How did search popularity change for grill brush brands worldwide in September 2026?

3 changes
  1. In September 2026, OXO overtook Napoleon to rank 3rd among grill brush brands worldwide, with 8.8% of the searches.

  2. In September 2026, Napoleon lost share of searches among grill brush brands worldwide, from 11.1% to 8.7%.

  3. Estimated monthly branded searches for Kona worldwide rose 54.5% over 12 measured months, from 110 to 170 in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Kona’s and Napoleon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kona

1 branded search term

  • kona grill brush

Napoleon

4 branded search terms

  • napoleon barbecue
  • napoleon bbq
  • napoleon gas grill
  • napoleon grill

How the Brand Demand Index is measured

Other head-to-heads among grill brush brands

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