Brandwave

How popular isKona?

In September 2026, people searched for Kona by name about 170 times worldwide, a 54.5% increase from the previous year. These searches made up 0.01% of all global grill brush brand searches, placing Kona ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about grill brush brands, Kona appeared in two of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Kona is the ninth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. WeberShare of searches 53.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. CuisinartShare of searches 13.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. OXOShare of searches 8.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. NapoleonShare of searches 8.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KonaShare of searches 0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top grill brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kona was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kona is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Grill Rescue1st
  2. GRILLART2nd
  3. OXO3rd
  4. Kona4th
  5. Weber5th
  6. Cuisinart–
  7. Napoleon–
  8. Pit Boss–
  9. Traeger–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GRILLART4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grill Rescue4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kona2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cuisinart0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Napoleon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pit Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Traeger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill brush brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which grill brush brands compete with Kona?

Kona against grill brush brands worldwide, by month

Share of searches by month for Weber, Cuisinart, OXO, Napoleon, Pit Boss, Traeger, Kona. The figures are in the table below the chart.

View monthly share of searches table
MonthWeberCuisinartOXONapoleonPit BossTraegerGRILLARTGrill RescueKona
Oct 202550.8%16.5%11.1%7.1%6.5%7.4%0.36%0.24%<0.01%
Nov 202545.6%18.1%9.9%5.9%8.3%9.9%0.26%2%0.01%
Dec 202544.3%19.3%8.7%5.1%8.5%10.6%0.35%3.2%0.03%
Jan 202648.7%19.3%10.6%6.3%5.9%8.6%0.35%0.23%0.01%
Feb 202653.6%14%9.3%8.5%6.4%7.7%0.37%0.14%<0.01%
Mar 202655.8%11.5%6.3%13.3%6.4%6.3%0.25%0.17%0.01%
Apr 202659.8%7.2%4.8%16%6%5.9%0.19%0.19%0.01%
May 202659.9%7.7%4.2%15.3%5.8%6.3%0.21%0.46%0.01%
Jun 202652.9%7.8%5.2%14.7%7.1%7.8%0.21%4.3%0.02%
Jul 202654.3%10.8%5.9%13.9%6.7%5.9%0.24%2.2%0.03%
Aug 202655.8%12.5%6.9%11.1%6%6.9%0.27%0.51%0.01%
Sep 202653.9%13.3%8.8%8.7%7.4%7.3%0.29%0.23%0.01%

  1. 1.Weber

    53.9%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -1.9 points.

  2. 2.Cuisinart

    13.3%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share +0.7 points.

  3. 3.OXO

    8.8%

    Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Napoleon

    8.7%

    Moved from 3rd to 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2.4 points.

  5. 5.Pit Boss

    7.4%

    Moved from 6th to 5th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.4 points.

  6. 6.Traeger

    7.3%

    Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.4 points.

  7. 7.GRILLART

    0.29%

    Moved from 8th to 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Grill Rescue

    0.23%

    Moved from 7th to 8th. 2.9K estimated branded searches, -64.2% vs prior month. Share -0.3 points.

  9. 9.Kona

    0.01%

    Held 9th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare popularity between Kona and its closest rivals

Every comparison with Kona

8 comparisons

How has branded search demand for Kona changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kona worldwide rose from 110 to 170.
  • Across the 12 months ending September 2026, Kona’s share of searches among grill brush brands worldwide held steady, from <0.01% to 0.01%.

How did search popularity change for grill brush brands worldwide in September 2026?

6 changes

  1. In September 2026, Pit Boss overtook Traeger to rank 5th among grill brush brands worldwide, with 7.4% of the searches.

  2. In September 2026, OXO overtook Napoleon to rank 3rd among grill brush brands worldwide, with 8.8% of the searches.

  3. In September 2026, Cuisinart gained share of searches among grill brush brands worldwide, from 12.5% to 13.3%.

  4. In September 2026, Napoleon lost share of searches among grill brush brands worldwide, from 11.1% to 8.7%.

  5. In September 2026, Weber lost share of searches among grill brush brands worldwide, from 55.8% to 53.9%.

  6. Grill Rescue’s share of searches among grill brush brands worldwide has lost ground for 3 months in a row, from 4.3% to 0.23% in September 2026.

How are Kona’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Kona’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kona grill brush

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How the Brand Demand Index is measured

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