Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 9.3% estimated Share of Search among grill brush brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Weber51.8%
  2. Cuisinart16.4%
  3. Oxo9.3%
  4. Napoleon8.4%
  5. Pit Boss7.1%
  6. Traeger7%
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Which grill brush brands compete with Oxo?

Oxo against grill brush brands worldwide, by month

Share of Search by month for Weber, Cuisinart, Oxo, Napoleon, Pit Boss, Traeger. The figures are in the table below the chart.

View monthly share of search table
MonthWeberCuisinartOxoNapoleonPit BossTraeger
Oct 202548.5%20.1%11.4%6.8%6.2%7.1%
Nov 202542.7%24.4%10.3%5.5%7.7%9.3%
Dec 202541.5%27.1%8.8%4.8%7.9%9.9%
Jan 202643.7%27.2%10.4%5.6%5.3%7.8%
Feb 202650.5%18.6%9.6%8%6%7.2%
Mar 202653.1%15.7%6.4%12.6%6.1%6%
Apr 202658.5%9.1%5.1%15.7%5.9%5.8%
May 202659.1%9.3%4.5%15.1%5.7%6.2%
Jun 202654%10.2%5.7%15%7.3%8%
Jul 202654.1%13.2%6.3%13.8%6.6%5.9%
Aug 202654.1%15.3%7.3%10.8%5.8%6.7%
Sep 202651.8%16.4%9.3%8.4%7.1%7%

  1. 1.Weber

    51.8%

    Held 1st. 670K estimated branded searches, -25.1% vs prior month. Share -2.4 points.

  2. 2.Cuisinart

    16.4%

    Held 2nd. 213K estimated branded searches, -16% vs prior month. Share +1.1 points.

  3. 3.Oxo

    9.3%

    Moved from 4th to 3rd. 120K estimated branded searches, 0% vs prior month. Share +2 points.

  4. 4.Napoleon

    8.4%

    Moved from 3rd to 4th. 109K estimated branded searches, -39.2% vs prior month. Share -2.4 points.

  5. 5.Pit Boss

    7.1%

    Moved from 6th to 5th. 92.1K estimated branded searches, -4.3% vs prior month. Share +1.3 points.

  6. 6.Traeger

    7%

    Moved from 5th to 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share +0.3 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among grill brush brands worldwide decreased from 11.4% to 9.3%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among grill brush brands worldwide peaked at 11.4% in October 2025 and was lowest at 4.5% in May 2026.

How did search popularity change for grill brush brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Napoleon to rank 3rd among grill brush brands worldwide, with 9.3% estimated Share of Search.

  2. In September 2026, Pit Boss overtook Traeger to rank 5th among grill brush brands worldwide, with 7.1% estimated Share of Search.

  3. In September 2026, Cuisinart gained estimated Share of Search among grill brush brands worldwide, from 15.3% to 16.4%.

  4. In September 2026, Napoleon lost estimated Share of Search among grill brush brands worldwide, from 10.8% to 8.4%.

  5. In September 2026, Weber lost estimated Share of Search among grill brush brands worldwide, from 54.1% to 51.8%.

Where does Oxo compete?

Oxo is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 81.9%Show ranking
Measuring cups brands5th of 63.6%Show ranking
BBQ tool brands4th of 64.8%Show ranking
Kitchen scale brands3rd of 55.2%Show ranking
Loaf pan brands4th of 66%Show ranking
Kitchen timer brands3rd of 66.5%Show ranking
Food storage container brands4th of 66.8%Show ranking
Box grater brands3rd of 37.5%Show ranking
Burr grinder brands3rd of 37.5%Show ranking
Potato peeler brands3rd of 37.6%Show ranking
Lemon juicer brands2nd of 38%Show ranking
Grill brush brands3rd of 69.3%Shown above
Stock cubes3rd of 611.6%Show ranking
Tea infuser brands3rd of 414.2%Show ranking
Soap dispenser brands3rd of 615.3%Show ranking
Mixing bowls brands3rd of 420.5%Show ranking
Jar opener brands2nd of 525.4%Show ranking
Food scale brands2nd of 527.4%Show ranking
Measuring jug brands2nd of 330.4%Show ranking
Toilet brush brands1st of 631.1%Show ranking
Cutting boards1st of 644.2%Show ranking
Rolling pin brands1st of 347.7%Show ranking
Herb cutter brands1st of 350.4%Show ranking
Kitchen utensil brands1st of 350.4%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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