J.K. Adams vs OXO:Which is more popular?

Name: J.K. Adams vs OXO: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, OXO had more branded searches than J.K. Adams among rolling pin brands worldwide. OXO had about 110,000 branded searches, while J.K. Adams had 1,900. OXO made up 43% of all rolling pin brand searches we track, and J.K. Adams accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about rolling pin brands, J.K. Adams and OXO each appeared in three of the five answers. J.K. Adams was mentioned before OXO in every answer.

Among rolling pin brands worldwide in September 2026

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Top rolling pin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, J.K. Adams and OXO were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. J.K. Adams was listed before OXO in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
OXO	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
J.K. Adams	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Joseph Joseph	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Farberware	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Lakeland	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
J.K. Adams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Joseph Joseph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Farberware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rolling pin brands

5 answers

Asked ChatGPT
“Which rolling pin brand should I buy?”
1. 1J.K. Adams
2. 2OXO
3. 3Farberware
Asked ChatGPT
“What are the best rolling pin brands?”
1. 1J.K. Adams
2. 2OXO
3. 3Joseph Joseph
4. 4Farberware
Asked ChatGPT
“What's the best rolling pin brand for baking dough?”
1. 1J.K. Adams
2. 2Joseph Joseph
3. 3OXO
Searched Google, AI Overview
“wooden rolling pin”
Searched Google, AI Overview
“rolling pin”

Not named in any answer:

Lakeland

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is J.K. Adams or OXO more popular in search?

This chart shows how often people search Google for J.K. Adams and OXO by name. Each line represents a brand's share of searches for all five rolling pin brands we track, month by month, from English-language searches worldwide.

J.K. Adams and OXO among rolling pin brands worldwide, by month

Month	Joseph Joseph	OXO	Farberware	Lakeland	J.K. Adams
Oct 2025	43.6%	43.6%	8.8%	3.2%	0.78%
Nov 2025	43.3%	43.3%	8.7%	3.9%	0.76%
Dec 2025	46.3%	37.9%	11.4%	3.4%	1%
Jan 2026	47.5%	38.8%	9.5%	3.5%	0.69%
Feb 2026	47.6%	38.8%	9.6%	3.5%	0.56%
Mar 2026	48.2%	39.2%	9.7%	2.4%	0.57%
Apr 2026	48.2%	39.2%	9.7%	2.4%	0.57%
May 2026	43.2%	43.2%	10.7%	2.1%	0.75%
Jun 2026	44.1%	44.1%	8.9%	2.2%	0.64%
Jul 2026	43.2%	43.2%	10.7%	2.1%	0.75%
Aug 2026	48.1%	39.2%	9.7%	2.4%	0.68%
Sep 2026	43%	43%	10.6%	2.6%	0.74%

How has the J.K. Adams and OXO comparison changed over the last 12 months?

3 findings

OXO was ahead of J.K. Adams in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, J.K. Adams’ share of searches among rolling pin brands worldwide moved from 0.78% to 0.74%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
Across the 12 months ending September 2026, OXO’s share of searches among rolling pin brands worldwide moved from 43.6% to 43%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for rolling pin brands worldwide in September 2026?

2 changes

In September 2026, OXO gained share of searches among rolling pin brands worldwide, from 39.2% to 43%.
Estimated monthly branded searches for J.K. Adams worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using J.K. Adams’ and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.