Brandwave

Rolling pin brands:Which are searched most?

Oxo and Joseph Joseph share the highest estimated Share of Search among rolling pin brands worldwide, at 48.6% and 48.5% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oxo48.6%
  2. Joseph Joseph48.5%
  3. Lakeland2.9%

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Share of SearchLeaderboard

Compare the rolling pin brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among rolling pin brands worldwide, by month

Share of Search by month for Oxo, Joseph Joseph, Lakeland. The figures are in the table below the chart.

View monthly share of search table
MonthOxoJoseph JosephLakeland
Oct 202548.3%48.2%3.5%
Nov 202547.9%47.8%4.3%
Dec 202543.3%52.8%3.9%
Jan 202643.4%52.8%3.9%
Feb 202643.2%52.9%3.9%
Mar 202643.8%53.6%2.6%
Apr 202643.8%53.6%2.6%
May 202648.9%48.7%2.4%
Jun 202648.9%48.7%2.4%
Jul 202648.9%48.7%2.4%
Aug 202643.8%53.6%2.6%
Sep 202648.6%48.5%2.9%

This month’s ranking, September 2026

  1. 1.Oxo

    48.6%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Joseph Joseph

    48.5%

    Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -5.1 points.

  3. 3.Lakeland

    2.9%

    Held 3rd. 6.6K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among rolling pin brands worldwide?

Oxo and Joseph Joseph share the highest estimated Share of Search among rolling pin brands worldwide, at 48.6% and 48.5% in September 2026.

Global rolling pin brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oxo48.3% → 48.6%48.9%May 202643.2%Feb 20261st
Joseph Joseph48.2% → 48.5%53.6%Mar 202647.8%Nov 20252nd
Lakeland3.5% → 2.9%4.3%Nov 20252.4%May 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among rolling pin brands worldwide decreased from 3.5% to 2.9%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among rolling pin brands worldwide peaked at 48.9% in May 2026 and was lowest at 43.2% in February 2026.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among rolling pin brands worldwide peaked at 53.6% in March 2026 and was lowest at 47.8% in November 2025.
  • Across the 12 months ending September 2026, Lakeland’s estimated Share of Search among rolling pin brands worldwide peaked at 4.3% in November 2025 and was lowest at 2.4% in May 2026.
  • Across the 12 months ending September 2026, Oxo and Joseph Joseph held steady: their estimated Share of Search among rolling pin brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for rolling pin brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Joseph Joseph to become the leader among rolling pin brands worldwide, with 48.6% estimated Share of Search.

  2. In September 2026, Joseph Joseph lost estimated Share of Search among rolling pin brands worldwide, from 53.6% to 48.5%.

  3. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

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