Brandwave

How popular isFarberware?

In September 2026, people searched for Farberware by name about 27,100 times worldwide, about the same as the previous year. These searches made up 10.6% of all global rolling pin brand searches, placing Farberware third out of five brands. When we asked both ChatGPT and Google AI Overviews about rolling pin brands, Farberware appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Farberware is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Joseph JosephShare of searches 43%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. OXOShare of searches 43%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. FarberwareShare of searches 10.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. LakelandShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. J.K. AdamsShare of searches 0.74%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top rolling pin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Farberware was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Farberware is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. J.K. Adams1st
  2. OXO2nd
  3. Joseph Joseph3rd
  4. Farberware4th
  5. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J.K. Adams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farberware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rolling pin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which rolling pin brands compete with Farberware?

Farberware against rolling pin brands worldwide, by month

Share of searches by month for Joseph Joseph, OXO, Farberware, Lakeland. The figures are in the table below the chart.

View monthly share of searches table
MonthJoseph JosephOXOFarberwareLakelandJ.K. Adams
Oct 202543.6%43.6%8.8%3.2%0.78%
Nov 202543.3%43.3%8.7%3.9%0.76%
Dec 202546.3%37.9%11.4%3.4%1%
Jan 202647.5%38.8%9.5%3.5%0.69%
Feb 202647.6%38.8%9.6%3.5%0.56%
Mar 202648.2%39.2%9.7%2.4%0.57%
Apr 202648.2%39.2%9.7%2.4%0.57%
May 202643.2%43.2%10.7%2.1%0.75%
Jun 202644.1%44.1%8.9%2.2%0.64%
Jul 202643.2%43.2%10.7%2.1%0.75%
Aug 202648.1%39.2%9.7%2.4%0.68%
Sep 202643%43%10.6%2.6%0.74%

  1. 1.Joseph Joseph

    43%

    Held 1st. 110K estimated branded searches, -18.5% vs prior month. Share -5.1 points.

  2. 2.OXO

    43%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. 3.Farberware

    10.6%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Lakeland

    2.6%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.J.K. Adams

    0.74%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Farberware and its closest rivals

Every comparison with Farberware

4 comparisons

How has branded search demand for Farberware changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Farberware worldwide held steady at 27.1K.
  • Across the 12 months ending September 2026, Farberware’s share of searches among rolling pin brands worldwide increased from 8.8% to 10.6%.
  • Across the 12 months ending September 2026, Farberware’s share of searches among rolling pin brands worldwide peaked at 11.4% in December 2025 and was lowest at 8.7% in November 2025.

How did search popularity change for rolling pin brands worldwide in September 2026?

5 changes

  1. In September 2026, OXO gained share of searches among rolling pin brands worldwide, from 39.2% to 43%.

  2. In September 2026, Farberware gained share of searches among rolling pin brands worldwide, from 9.7% to 10.6%.

  3. In September 2026, Joseph Joseph lost share of searches among rolling pin brands worldwide, from 48.1% to 43%.

  4. Estimated monthly branded searches for Lakeland worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.

  5. Estimated monthly branded searches for J.K. Adams worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are Farberware’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Farberware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • farberware

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How the Brand Demand Index is measured

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