Brandwave

Farberware vs OXO:Which is more popular?

In September 2026, OXO had more branded searches than Farberware among rolling pin brands worldwide. OXO had about 110,000 branded searches, while Farberware had 27,100. OXO made up 43% of all rolling pin brand searches we track, and Farberware accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about rolling pin brands, OXO appeared in three of the five answers and Farberware in two. OXO was mentioned before Farberware in every answer.

Among rolling pin brands worldwide in September 2026

Who do people search for more?

OXO, about 4 searches for every 1 for Farberware

OXO 110K searchesFarberware 27.1K searches

Who does AI mention more?

OXO, mentioned in 3 of 5 answers, Farberware in 2

OXO in 3 of 5Farberware in 2 of 5

Who does AI recommend more?

OXO, named ahead of Farberware in every answer

OXO first in 3Farberware never first

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Top rolling pin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Farberware was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Farberware in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. J.K. Adams1st
  2. OXO2nd
  3. Joseph Joseph3rd
  4. Farberware4th
  5. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J.K. Adams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farberware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rolling pin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Farberware or OXO more popular in search?

This chart shows how often people search Google for Farberware and OXO by name. Each line represents a brand's share of searches for all five rolling pin brands we track, month by month, from English-language searches worldwide.

Farberware and OXO among rolling pin brands worldwide, by month

Share of searches by month for OXO, Farberware. The figures are in the table below the chart.

View monthly share of searches table
MonthJoseph JosephOXOFarberwareLakelandJ.K. Adams
Oct 202543.6%43.6%8.8%3.2%0.78%
Nov 202543.3%43.3%8.7%3.9%0.76%
Dec 202546.3%37.9%11.4%3.4%1%
Jan 202647.5%38.8%9.5%3.5%0.69%
Feb 202647.6%38.8%9.6%3.5%0.56%
Mar 202648.2%39.2%9.7%2.4%0.57%
Apr 202648.2%39.2%9.7%2.4%0.57%
May 202643.2%43.2%10.7%2.1%0.75%
Jun 202644.1%44.1%8.9%2.2%0.64%
Jul 202643.2%43.2%10.7%2.1%0.75%
Aug 202648.1%39.2%9.7%2.4%0.68%
Sep 202643%43%10.6%2.6%0.74%

How has the Farberware and OXO comparison changed over the last 12 months?

3 findings
  • OXO was ahead of Farberware in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Farberware’s share of searches among rolling pin brands worldwide moved from 8.8% to 10.6%, and its estimated monthly branded searches held steady at 27.1K.
  • Across the 12 months ending September 2026, OXO’s share of searches among rolling pin brands worldwide moved from 43.6% to 43%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for rolling pin brands worldwide in September 2026?

2 changes

  1. In September 2026, OXO gained share of searches among rolling pin brands worldwide, from 39.2% to 43%.

  2. In September 2026, Farberware gained share of searches among rolling pin brands worldwide, from 9.7% to 10.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Farberware’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farberware

1 branded search term

  • farberware

OXO

1 branded search term

  • oxo

How the Brand Demand Index is measured

Other head-to-heads among rolling pin brands

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