Brandwave

J.K. Adams vs Joseph Joseph:Which is more popular?

In September 2026, Joseph Joseph had more branded searches than J.K. Adams among rolling pin brands worldwide. Joseph Joseph had about 110,000 branded searches, while J.K. Adams had 1,900. Joseph Joseph made up 43% of all rolling pin brand searches we track, and J.K. Adams accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about rolling pin brands, J.K. Adams appeared in three of the five answers and Joseph Joseph in two. J.K. Adams was mentioned before Joseph Joseph in every answer.

Among rolling pin brands worldwide in September 2026

Who do people search for more?

Joseph Joseph, about 58 searches for every 1 for J.K. Adams

Joseph Joseph 110K searchesJ.K. Adams 1.9K searches

Who does AI mention more?

J.K. Adams, mentioned in 3 of 5 answers, Joseph Joseph in 2

J.K. Adams in 3 of 5Joseph Joseph in 2 of 5

Who does AI recommend more?

J.K. Adams, named ahead of Joseph Joseph in every answer

J.K. Adams first in 3Joseph Joseph never first

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Top rolling pin brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, J.K. Adams was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. J.K. Adams was listed before Joseph Joseph in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. J.K. Adams1st
  2. OXO2nd
  3. Joseph Joseph3rd
  4. Farberware4th
  5. Lakeland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • J.K. Adams3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farberware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lakeland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rolling pin brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is J.K. Adams or Joseph Joseph more popular in search?

This chart shows how often people search Google for J.K. Adams and Joseph Joseph by name. Each line represents a brand's share of searches for all five rolling pin brands we track, month by month, from English-language searches worldwide.

J.K. Adams and Joseph Joseph among rolling pin brands worldwide, by month

Share of searches by month for Joseph Joseph, J.K. Adams. The figures are in the table below the chart.

View monthly share of searches table
MonthJoseph JosephOXOFarberwareLakelandJ.K. Adams
Oct 202543.6%43.6%8.8%3.2%0.78%
Nov 202543.3%43.3%8.7%3.9%0.76%
Dec 202546.3%37.9%11.4%3.4%1%
Jan 202647.5%38.8%9.5%3.5%0.69%
Feb 202647.6%38.8%9.6%3.5%0.56%
Mar 202648.2%39.2%9.7%2.4%0.57%
Apr 202648.2%39.2%9.7%2.4%0.57%
May 202643.2%43.2%10.7%2.1%0.75%
Jun 202644.1%44.1%8.9%2.2%0.64%
Jul 202643.2%43.2%10.7%2.1%0.75%
Aug 202648.1%39.2%9.7%2.4%0.68%
Sep 202643%43%10.6%2.6%0.74%

How has the J.K. Adams and Joseph Joseph comparison changed over the last 12 months?

3 findings
  • Joseph Joseph was ahead of J.K. Adams in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, J.K. Adams’ share of searches among rolling pin brands worldwide moved from 0.78% to 0.74%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among rolling pin brands worldwide moved from 43.6% to 43%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for rolling pin brands worldwide in September 2026?

2 changes
  1. In September 2026, Joseph Joseph lost share of searches among rolling pin brands worldwide, from 48.1% to 43%.

  2. Estimated monthly branded searches for J.K. Adams worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using J.K. Adams’ and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

J.K. Adams

1 branded search term

  • j.k. adams

Joseph Joseph

1 branded search term

  • joseph joseph

How the Brand Demand Index is measured

Other head-to-heads among rolling pin brands

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