Brandwave

Nordic Ware vs OXO:Which is more popular?

In September 2026, OXO had more branded searches than Nordic Ware among loaf pan brands worldwide. OXO had about 110,000 branded searches, while Nordic Ware had 33,100. OXO made up 5.5% of all loaf pan brand searches we track, and Nordic Ware accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about loaf pan brands, Nordic Ware appeared in all five answers and OXO in one. Nordic Ware was mentioned before OXO in three out of four answers.

Among loaf pan brands worldwide in September 2026

Who do people search for more?

OXO, about 3 searches for every 1 for Nordic Ware

OXO 110K searchesNordic Ware 33.1K searches

Who does AI mention more?

Nordic Ware, mentioned in every answer we collected

Nordic Ware in 5 of 5OXO in 1 of 5

Who does AI recommend more?

Nordic Ware, named ahead of OXO in 3 of 4 answers

Nordic Ware first in 3OXO first in 1

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Top loaf pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nordic Ware appeared in all five answers. OXO was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nordic Ware was listed before OXO in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. USA Pan1st
  2. Chicago Metallic2nd
  3. Nordic Ware3rd
  4. Le Creuset4th
  5. OXO4th
  6. Caraway6th
  7. Pyrex–
  8. All-Clad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nordic Ware5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USA Pan4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chicago Metallic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Le Creuset2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caraway1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • All-Clad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about loaf pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Nordic Ware or OXO more popular in search?

This chart shows how often people search Google for Nordic Ware and OXO by name. Each line represents a brand's share of searches for all eight loaf pan brands we track, month by month, from English-language searches worldwide.

Nordic Ware and OXO among loaf pan brands worldwide, by month

Share of searches by month for OXO, Nordic Ware. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetPyrexAll-CladOXOCarawayNordic WareUSA PanChicago Metallic
Oct 202573.1%8%6.6%6.6%2.9%2%0.59%0.14%
Nov 202572.3%6.5%7.9%5.3%5.3%2%0.58%0.09%
Dec 202572.9%6.5%8%4.4%5.4%2%0.72%0.12%
Jan 202669.8%9.4%7.7%6.3%4.2%1.9%0.69%0.13%
Feb 202670.2%9.5%7.8%6.3%3.5%1.9%0.7%0.17%
Mar 202671.2%9.6%6.4%6.4%3.5%1.9%0.71%0.17%
Apr 202672%9.7%6.5%6.5%2.9%1.6%0.58%0.14%
May 202671.6%9.7%6.5%6.5%3.5%1.6%0.58%0.14%
Jun 202666.7%9%13.5%6%2.7%1.5%0.44%0.13%
Jul 202672%9.7%6.5%6.5%2.9%1.6%0.58%0.14%
Aug 202669.8%11.5%6.3%6.3%3.5%1.9%0.57%0.14%
Sep 202675.3%8.3%5.5%5.5%3%1.7%0.61%0.12%

How has the Nordic Ware and OXO comparison changed over the last 12 months?

3 findings
  • OXO was ahead of Nordic Ware in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nordic Ware’s share of searches among loaf pan brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
  • Across the 12 months ending September 2026, OXO’s share of searches among loaf pan brands worldwide moved from 6.6% to 5.5%, and its estimated monthly branded searches moved from 135K to 110K.

How did search popularity change for loaf pan brands worldwide in September 2026?

2 changes

  1. In September 2026, OXO lost share of searches among loaf pan brands worldwide, from 6.3% to 5.5%.

  2. Estimated monthly branded searches for Nordic Ware worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nordic Ware’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nordic Ware

1 branded search term

  • nordic ware

OXO

1 branded search term

  • oxo

How the Brand Demand Index is measured

Other head-to-heads among loaf pan brands

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